Vtuber Market

The global Vtuber (Virtual YouTuber) market was valued at US$ 2885.9 million in 2023 and is projected to reach US$ 22410 million by 2030, at a CAGR of 34.0% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Global key manufacturers of vtuber (Virtual YouTuber) include AnyColor, Cover Group, Bilibili and Youtube. Global top four manufacturers hold a share about 16%. In terms of product, 2D vtuber is the largest segment, with a share about 88%. And in terms of application, the largest application is digital contents & derivative, with a share about 54%.

A VTuber, or virtual YouTuber, is an online entertainer who uses a virtual model generated using computer graphics. Real-time motion capture software or technology are often?but not always?used to capture movement. A digital trend that originated in Japan in the mid-2010s and, since the early 2021s, has become an international online phenomenon. A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use model designs. By 2021, there were more than 10,000 active VTubers. Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, and Bilibili. The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2017. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production (Cover), AnyColor, etc. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Virtual YouTubers have appeared in domestic advertising campaigns, and have broken livestream-related world records.

Vtuber Market aims to provide a comprehensive presentation of the global market for Vtuber (Virtual YouTuber), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Vtuber (Virtual YouTuber). Vtuber Market contains market size and forecasts of Vtuber (Virtual YouTuber) in global, including the following market information:

Global Vtuber (Virtual YouTuber) Market Revenue, 2019-2024, 2025-2030, ($ millions)

Global top five companies in 2023 (%)

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Vtuber (Virtual YouTuber) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Vtuber (Virtual YouTuber) Market, by Type, 2019-2024, 2025-2030 ($ millions)

Global Vtuber (Virtual YouTuber) Market Segment Percentages, by Type, 2023 (%)

2D Vtuber

3D Vtuber

Global Vtuber (Virtual YouTuber) Market, by Application, 2019-2024, 2025-2030 ($ millions)

Global Vtuber (Virtual YouTuber) Market Segment Percentages, by Application, 2023 (%)

Livestreaming & Performance

Digital Contents & Derivative

Others

Global Vtuber (Virtual YouTuber) Market, By Region and Country, 2019-2024, 2025-2030 ($ Millions)

Global Vtuber (Virtual YouTuber) Market Segment Percentages, By Region and Country, 2023 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Vtuber (Virtual YouTuber) revenues in global market, 2019-2024 (estimated), ($ millions)

Key companies Vtuber (Virtual YouTuber) revenues share in global market, 2023 (%)

Further, the report presents profiles of competitors in the market, key players include:

AnyColor

Cover Group

Bilibili

Youtube

774, inc

Mikai

Yuehua Entertainment

Outline of Major Chapters:

Chapter 1: Introduces the definition of Vtuber (Virtual YouTuber), market overview.

Chapter 2: Global Vtuber (Virtual YouTuber) market size in revenue.

Chapter 3: Detailed analysis of Vtuber (Virtual YouTuber) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Vtuber (Virtual YouTuber) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.