Matcha Tea Powder Market

Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.

It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.

Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.

In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with.

In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan.

For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.

Matcha Tea Powder Market contains market size and forecasts of Matcha Tea Powder in global, including the following market information:

Global Matcha Tea Powder Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Matcha Tea Powder Market Sales, 2017-2022, 2023-2028, (K MT)

Global top five Matcha Tea Powder companies in 2021 (%)

The global Matcha Tea Powder market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Drinking-use Matcha Tea Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Matcha Tea Powder include Guizhou Gui Tea Group Co.,Ltd., Aiya, Marushichi Seicha, ShaoXing Royal Tea Village CO.,LTD., Zhejiang Huamingyuan Tea Co., Ltd., Marukyu Koyamaen, Yanoen, DoMatcha and ujimatcha and etc. In 2021, the global top five players have a share approximately % in terms of revenue.

We surveyed the Matcha Tea Powder manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Matcha Tea Powder Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K MT)

Global Matcha Tea Powder Market Segment Percentages, by Type, 2021 (%)

Drinking-use Matcha Tea

Additive-use Matcha Tea

Global Matcha Tea Powder Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K MT)

Global Matcha Tea Powder Market Segment Percentages, by Application, 2021 (%)

Drinking Tea

Pastry

Ice Cream

Beverage

Global Matcha Tea Powder Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K MT)

Global Matcha Tea Powder Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Matcha Tea Powder revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Matcha Tea Powder revenues share in global market, 2021 (%)

Key companies Matcha Tea Powder sales in global market, 2017-2022 (Estimated), (K MT)

Key companies Matcha Tea Powder sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

Guizhou Gui Tea Group Co.,Ltd.

Aiya

Marushichi Seicha

ShaoXing Royal Tea Village CO.,LTD.

Zhejiang Huamingyuan Tea Co., Ltd.

Marukyu Koyamaen

Yanoen

DoMatcha

ujimatcha

AOI Seicha