Advertising market

Advertising Market - Global Outlook and Forecast 2022-2028

  • 28 January 2022
  • ICT & Media
  • 116 Pages
  • Report code : PMR-6805786

  • 4.7 (158)

Advertising Market

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Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

In our report, the Advertising companies cover the business of design, production and deputy.

Advertising Market contains market size and forecasts of Advertising in Global, including the following market information:

Global Advertising Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Advertising market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

TV Advertising Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Advertising include WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group, Guangdong Advertising Co., Ltd. and Bluefocus Communication Group Co., Ltd., etc. In 2021, the global top five players have a share approximately % in terms of revenue.

We surveyed the Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Advertising Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Advertising Market Segment Percentages, by Type, 2021 (%)

TV Advertising

Newspaper & Magazine Advertising

Outdoors Advertising

Radio Advertising

Internet Advertising

Others

Global Advertising Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Advertising Market Segment Percentages, by Application, 2021 (%)

Food & Beverage Industry

Vehicles Industry

Health and Medical Industry

Commercial and Personal Services

Consumer Goods

Others

Global Advertising Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Advertising Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Advertising revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Advertising revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

WPP

Omnicom Group

Dentsu Inc.

PublicisGroupe

IPG

Havas SA

Focus Media Group

Guangdong Advertising Co., Ltd.

Bluefocus Communication Group Co., Ltd.

SiMei Media

AVIC Culture Co.,Ltd.

Yinlimedia

Hunan TV and Broadcast Intermediary Co., Ltd.

Guangdong Guangzhou Daily Media Co., Ltd.

Beijing Bashi Media Co., Ltd.

Dahe Group

China Television Media

Spearhead Integrated Marketing Communication Group

Shanghai Xinhua Media Co., Ltd.

Chengdu B-ray Media Co., Ltd.

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