Affiliate Market

Alliance marketing is a kind of marketing mode that pays according to the marketing effect. It is a new network marketing mode that the business uses the third platform to provide the website alliance service, and the individual seller or company promotes the commercial goods, so as to expand the sales space and increase the sales volume. The three roles of alliance marketing include advertisers (merchants), alliance members and alliance marketing platform. Advertisers pay reasonable advertising expenses to the members of the alliance according to the actual effect of alliance marketing (such as sales, guide number, click number, etc.) to save marketing expenses and improve marketing quality. The alliance members choose the appropriate advertisers through the network alliance marketing management platform and improve the income by playing the advertisement, and save a lot of marketing expenses of the alliance, and easily turn the website access into the revenue.
Affiliate Market aims to provide a comprehensive presentation of the global market for Affiliate Marketing Software Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Affiliate Marketing Software Platform. Affiliate Market contains market size and forecasts of Affiliate Marketing Software Platform in global, including the following market information:
Global Affiliate Marketing Software Platform Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Affiliate Marketing Software Platform market was valued at US$ 11600 million in 2022 and is projected to reach US$ 23370 million by 2029, at a CAGR of 10.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The global and Chinese Affiliate Marketing Platform has developed rapidly in recent years. In the future, the rapid development of Affiliate Marketing Platform in Asia Pacific region will provide more market opportunities for operators in the region. The commission price of Affiliate Marketing Platform in China is not so uniform and transparent. The degree of market competition varies from place to place, and the demands of enterprises are different. Affiliate Marketing Platformis is mainly classified into the following types: pay per sales (CPS), pay per Guide (CPL), and pay per click (CPC). According to the survey results in 2019, 70.15% of Affiliate Marketing Platform merchants choose to pay by sales (CPS), 19.30% of Affiliate Marketing Platform merchants choose to pay by guided number (CPL), and 10.55% of Affiliate Marketing Platform merchants choose to pay by click (CPC). As businesses pay more and more attention to sales, cost per sale (CPS) will become an important type. The application fields of Affiliate Marketing Platform can be divided into two types, such as physical products and virtual products. The survey results in 2019 show that 80.55% of Affiliate Marketing Platform market is physical product type, and 19.45% of Affiliate Marketing Platform market is virtual product type. With the development of affiliate marketing economy, countries require more and more precision, efficiency and standardization in the field. At the same time, countries will need more Affiliate Marketing Platforms. Therefore, Affiliate Marketing Platform has great market potential in the future.
We surveyed the Affiliate Marketing Software Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Affiliate Marketing Software Platform Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Affiliate Marketing Software Platform Market Segment Percentages, by Type, 2022 (%)

• Cost Per Sale
• Cost Per Lead
• Cost Per Click

• Physical Products
• Virtual Products

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

• Key companies Affiliate Marketing Software Platform revenues in global market, 2018-2023 (estimated), ($ millions)
• Key companies Affiliate Marketing Software Platform revenues share in global market, 2022 (%)

• Amazon
• Alibaba
• eBay
• Rakuten Advertising
• Awin
• Shopify
• CJ Affiliate
• Bluehost
• WPEngine
• Tradedoubler
• Admitad
• Everflow
• ClickBank
• Leadpages
• Refersion
• Post Affiliate Pro
• Tapfiliate