B2B market

B2B Marketing Automation Platforms Market, Global Outlook and Forecast 2022-2028

  • 30 April 2022
  • ICT & Media
  • 103 Pages
  • Report code : PMR-7027718

  • 4.7 (158)

B2B Market

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B2B marketing automation platforms support lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels. The main goal of these systems is to capture, qualify and nurture leads to the point that they are sales-ready, then align them to the appropriate sales team member(s) to drive toward a closed deal. B2B marketing automation platforms assist with data cleansing by eliminating incomplete or redundant lead information, and with lead augmentation by providing additional data about prospects.

B2B Market contains market size and forecasts of B2B Marketing Automation Platforms in Global, including the following market information:

Global B2B Marketing Automation Platforms Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global B2B Marketing Automation Platforms market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Cloud Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of B2B Marketing Automation Platforms include Acoustic, Act-On, Omnisend, Autopilot, Higher Logic, HubSpot, iContact, Keap and MailChimp, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

We surveyed the B2B Marketing Automation Platforms companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global B2B Marketing Automation Platforms Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global B2B Marketing Automation Platforms Market Segment Percentages, by Type, 2021 (%)

Cloud Based

On-premises

Global B2B Marketing Automation Platforms Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global B2B Marketing Automation Platforms Market Segment Percentages, by Application, 2021 (%)

SMEs

Large Enterprises

Global B2B Marketing Automation Platforms Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global B2B Marketing Automation Platforms Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies B2B Marketing Automation Platforms revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies B2B Marketing Automation Platforms revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

Acoustic

Act-On

Omnisend

Autopilot

Higher Logic

HubSpot

iContact

Keap

MailChimp

ActiveCampaign

Marketo

Mautic

Oracle

Salesforce

SugarCRM

SharpSpring

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