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Download Free sampleA data management platforms (DMPs) is a software platform used for collecting and managing data. They allow businesses owners to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data.
Data Management Platforms Market contains market size and forecasts of Data Management Platforms in Global, including the following market information:
Global Data Management Platforms Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Data Management Platforms market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
SMEs Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Data Management Platforms include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS and OnAudience, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Data Management Platforms companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Data Management Platforms Market, by End User, 2017-2022, 2023-2028 ($ millions)
Global Data Management Platforms Market Segment Percentages, by End User, 2021 (%)
SMEs
Large Enterprises
Global Data Management Platforms Market, by Vertical Industry, 2017-2022, 2023-2028 ($ millions)
Global Data Management Platforms Market Segment Percentages, by Vertical Industry, 2021 (%)
BFSI
Travel and Hospitality
Retail and eCommerce
Media and Entertainment
Education
Others
Global Data Management Platforms Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Data Management Platforms Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Data Management Platforms revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Data Management Platforms revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Oracle
Adobe
Neustar
Salesforce
Lotame
Verizon Media
Cloudera
SAS
OnAudience
Snowflake
Mapp
Nielsen
The ADEX
The Trade Desk
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Industry Market SizeSWOT AnalysisIndustry Major PlayersRevenue ForecastsHistorical and Forecast GrowthProfitability Analysis
