DSP Market

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

DSP Market contains market size and forecasts of DSP (Demand-Side Platform) in Global, including the following market information:

Global DSP (Demand-Side Platform) Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global DSP (Demand-Side Platform) market was valued at 11290 million in 2021 and is projected to reach US$ 42760 million by 2028, at a CAGR of 21.0% during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

RTB Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of DSP (Demand-Side Platform) include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Roku and Mediamath, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the DSP (Demand-Side Platform) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global DSP (Demand-Side Platform) Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global DSP (Demand-Side Platform) Market Segment Percentages, by Type, 2021 (%)

RTB

PPB

Global DSP (Demand-Side Platform) Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global DSP (Demand-Side Platform) Market Segment Percentages, by Application, 2021 (%)

Retail

Automotive

Financial

Telecom

Others

Global DSP (Demand-Side Platform) Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global DSP (Demand-Side Platform) Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies DSP (Demand-Side Platform) revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies DSP (Demand-Side Platform) revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

Criteo

Double Click (Google)

Facebook Ads Manager

Adobe

Trade Desk

Amazon (AAP)

Appnexus

Roku

Mediamath

SocioMatic

Zeta Global

Verizon Media

AdForm

Amobee

Centro Inc