Market

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

Market contains market size and forecasts of Marketing Analytics Software in Global, including the following market information:

Global Marketing Analytics Software Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Marketing Analytics Software market was valued at 3044.8 million in 2021 and is projected to reach US$ 6162.6 million by 2028, at a CAGR of 10.6% during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

SMEs Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Marketing Analytics Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2021, the global top five players have a share approximately % in terms of revenue.

We surveyed the Marketing Analytics Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Marketing Analytics Software Market, by End User, 2017-2022, 2023-2028 ($ millions)

Global Marketing Analytics Software Market Segment Percentages, by End User, 2021 (%)

SMEs

Large Enterprises

Global Marketing Analytics Software Market, by Vertical Industry, 2017-2022, 2023-2028 ($ millions)

Global Marketing Analytics Software Market Segment Percentages, by Vertical Industry, 2021 (%)

Retail & eCommerce

Banking & Insurance

Media & Entertaiment

Travel & Hospitality

Education

Others

Global Marketing Analytics Software Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Marketing Analytics Software Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Marketing Analytics Software revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Marketing Analytics Software revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

HubSpot

Semrush

Looker Data Sciences (Google)

Insider.

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

MoEngage

Emarsys (SAP)

SALESmanago

CleverTap

Act-On Software

TapClicks

Ometria

Adverity

Optimove

Funnel