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Download Free sampleMICE and Brand Activation Market studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
MICE and Brand Activation Market contains market size and forecasts of MICE and Brand Activation in Global, including the following market information:
Global MICE and Brand Activation Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global MICE and Brand Activation market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Meetings Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico and Uniplan, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the MICE and Brand Activation companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global MICE and Brand Activation Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global MICE and Brand Activation Market Segment Percentages, by Type, 2021 (%)
Meetings
Conventions
Exhibitions
Incentives
Global MICE and Brand Activation Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global MICE and Brand Activation Market Segment Percentages, by Application, 2021 (%)
SME
Large Enterprise
Global MICE and Brand Activation Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global MICE and Brand Activation Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies MICE and Brand Activation revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies MICE and Brand Activation revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Freeman
Conference Care
MCI
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Industry Market SizeSWOT AnalysisIndustry Major PlayersRevenue ForecastsHistorical and Forecast GrowthProfitability Analysis
