Personalization Engines Market

Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases ? marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving business results. Personalization engines are sold as stand-alone software or can be embedded in web content management, content marketing, multichannel marketing hubs and digital commerce platforms. This market focuses only on vendors who offer personalization engines as stand-alone solutions.
Personalization Engines Market aims to provide a comprehensive presentation of the global market for Personalization Engines, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Personalization Engines. Personalization Engines Market contains market size and forecasts of Personalization Engines in global, including the following market information:
Global Personalization Engines Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Personalization Engines market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Websites Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Personalization Engines include Adobe, AgilOne, Cheetah Digital, Emarsys, Episerver, IBM, Listrak, Marketo and Maropost, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Personalization Engines companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Personalization Engines Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Personalization Engines Market Segment Percentages, by Type, 2022 (%)
Websites
Mobile
Email
Others
Global Personalization Engines Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Personalization Engines Market Segment Percentages, by Application, 2022 (%)
B2B
B2C
Global Personalization Engines Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Personalization Engines Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Personalization Engines revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Personalization Engines revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Adobe
AgilOne
Cheetah Digital
Emarsys
Episerver
IBM
Listrak
Marketo
Maropost
Optimove
Oracle
Pegasystems
RedPoint Global
Resulticks
Sailthru
Salesforce
SAP
SAS
Selligent Marketing Cloud
Sitecore
Zeta
Outline of Major Chapters:
Chapter 1: Introduces the definition of Personalization Engines, market overview.
Chapter 2: Global Personalization Engines market size in revenue.
Chapter 3: Detailed analysis of Personalization Engines company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Personalization Engines in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.