Programmatic Advertising Platform Market

The global Programmatic Advertising Platform market was valued at US$ 5998 million in 2022 and is projected to reach US$ 13820 million by 2029, at a CAGR of 12.7% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.

Programmatic Advertising Platform Market aims to provide a comprehensive presentation of the global market for Programmatic Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Advertising Platform. Programmatic Advertising Platform Market contains market size and forecasts of Programmatic Advertising Platform in global, including the following market information:

Global Programmatic Advertising Platform Market Revenue, 2018-2023, 2024-2030, ($ millions)

Global top five companies in 2022 (%)

The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.

Desktop Display Segment to Reach $ Million by 2029, with a % CAGR in next six years.

The global key manufacturers of Programmatic Advertising Platform include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc. and Rocket Fuel Inc., etc. in 2022, the global top five players have a share approximately % in terms of revenue.

We surveyed the Programmatic Advertising Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

• Desktop Display
• Desktop Video
• Mobile Display
• Mobile Video

• Governance
• Commerical
• Others

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

• Key companies Programmatic Advertising Platform revenues in global market, 2018-2023 (estimated), ($ millions)
• Key companies Programmatic Advertising Platform revenues share in global market, 2022 (%)

• AppNexus Inc.
• AOL Inc. (Verizon Communications Inc.)
• Yahoo! Inc.
• DataXu Inc.
• Adroll.com
• Google Inc. (Doubleclick)
• Adobe Systems Incorporated
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath Inc.
• IPONWEB Holding Limited (BidSwitch)
• Between Digital
• Fluct
• Adform
• The Trade Desk
• Turn Inc.
• Beeswax
• Connexity, Inc.
• Centro, Inc.
• RadiumOne, Inc.

Chapter 1: Introduces the definition of Programmatic Advertising Platform, market overview.

Chapter 2: Global Programmatic Advertising Platform market size in revenue.

Chapter 3: Detailed analysis of Programmatic Advertising Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Programmatic Advertising Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.