Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising ? that's ads on digital billboards and signage.
Programmatic Digital Out-Of-Home Market aims to provide a comprehensive presentation of the global market for Programmatic Digital Out-Of-Home (Pdooh), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Digital Out-Of-Home (Pdooh). Programmatic Digital Out-Of-Home Market contains market size and forecasts of Programmatic Digital Out-Of-Home (Pdooh) in global, including the following market information:
- Global Programmatic Digital Out-Of-Home (Pdooh) Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic Digital Out-Of-Home (Pdooh) market was valued at US$ 573 million in 2022 and is projected to reach US$ 5024.7 million by 2029, at a CAGR of 36.4% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The main global Programmatic Digital Out-Of-Home (Pdooh) players include Str?er, Clear Channel, Focus Media, Lamar Advertising Company, OUTFRONT Media (CBS), etc. The top five Programmatic Digital Out-Of-Home (Pdooh) players account for approximately 39% of the total market. North America is the largest consumer market for Programmatic Digital Out-Of-Home (Pdooh), with a share about 46%, followed by Asia-Pacific. In terms of type, LED is the largest segment, with a share over 45%. And in terms of Vertical, the largest application is Entertainment, followed by Food & Beverage and Cosmetics.
We surveyed the Programmatic Digital Out-Of-Home (Pdooh) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic Digital Out-Of-Home (Pdooh) Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Digital Out-Of-Home (Pdooh) Market Segment Percentages, by Type, 2022 (%)
- Hardware LCD
- Hardware LED
- Solution (CMS)
Global Programmatic Digital Out-Of-Home (Pdooh) Market, by Vertical, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Digital Out-Of-Home (Pdooh) Market Segment Percentages, by Vertical, 2022 (%)
- BFSI
- IT & Telecommunications
- Automobile & Transportation
- Education
- Food & Beverage
- Cosmetics
- Entertainment
- Government & Public Utilities
- Real Estate
Global Programmatic Digital Out-Of-Home (Pdooh) Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic Digital Out-Of-Home (Pdooh) Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Programmatic Digital Out-Of-Home (Pdooh) revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Programmatic Digital Out-Of-Home (Pdooh) revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- JCDecaux
- Clear Channel
- Lamar Advertising Company
- OUTFRONT Media (CBS)
- Focus Media
- Str?er
- Daktronics
- Quotient Technology
- Crimtan
- TPS Engage
- Outline of Major Chapters:
- Chapter 1: Introduces the definition of Programmatic Digital Out-Of-Home (Pdooh), market overview.
- Chapter 2: Global Programmatic Digital Out-Of-Home (Pdooh) market size in revenue.
- Chapter 3: Detailed analysis of Programmatic Digital Out-Of-Home (Pdooh) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
- Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter 5: Provides the analysis of various market segments by vertical, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter 6: Sales of Programmatic Digital Out-Of-Home (Pdooh) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
- Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
- Chapter 8: The main points and conclusions of the report.
Industry Market Size
