Public Affairs and Advocacy Software Market

Public affairs and advocacy software allows organizations to acquire, engage, and mobilize key audiences around issue advocacy in legislative, regulatory, and electoral spaces. Nonprofits, associations, and corporations use these products to educate and mobilize supporters via outbound email marketing, text messaging, and social media communication tools. Grassroots activist groups may also use them to build momentum around petitions, social causes, and key legislative issues. These tools often support fundraising and campaigning efforts for advocacy groups, but they differ from political campaign software that is designed specifically to manage campaigns for public office election.
Public affairs and advocacy software facilitates direct correspondence from advocates to targeted government officials at all levels of government (federal, state, and local) and regulatory agencies through several modes of communication, including social media, patch-through calls, and sending emails. Typically, these products also offer key insights into supporters? usage, advanced segmentation, reporting, and, in some cases, flexible integration with common CRM software. Products in this category may also include modules designed for specific organizational goals such as election education, advanced acquisition tools, and stakeholder management.
Public Affairs and Advocacy Software Market contains market size and forecasts of Public Affairs and Advocacy Software in Global, including the following market information:
Global Public Affairs and Advocacy Software Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Public Affairs and Advocacy Software market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Cloud-Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Public Affairs and Advocacy Software include Phone2Action, NationBuilder, FiscalNote, EveryAction's Digital Tools, Muster, Bloomberg Industry Group, Salsa Labs, DDC Advocacy and actionnetwork.org, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Public Affairs and Advocacy Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Public Affairs and Advocacy Software Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Public Affairs and Advocacy Software Market Segment Percentages, by Type, 2021 (%)
Cloud-Based
On-Premises
Global Public Affairs and Advocacy Software Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Public Affairs and Advocacy Software Market Segment Percentages, by Application, 2021 (%)
Enterprises
Nonprofits & Associations
Global Public Affairs and Advocacy Software Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Public Affairs and Advocacy Software Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Public Affairs and Advocacy Software revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Public Affairs and Advocacy Software revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Phone2Action
NationBuilder
FiscalNote
EveryAction's Digital Tools
Muster
Bloomberg Industry Group
Salsa Labs
DDC Advocacy
actionnetwork.org
Blackbaud
Blue Utopia
BroadStripes
Capitolimpact
CivicEngine
Soft Edge
Crowdpac
Ecanvasser
Engaging Networks
FastDemocracy
LegiStorm
New/Mode
One Click Politics
Gulf Partyline
Quorum
Rally Congress
Whistle Stop Digital