Social Media Advertising Market

The global Social Media Advertising market was valued at US$ 103780 million in 2023 and is projected to reach US$ 256810 million by 2030, at a CAGR of 13.8% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.

Social Media Advertising Market aims to provide a comprehensive presentation of the global market for Social Media Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Advertising. Social Media Advertising Market contains market size and forecasts of Social Media Advertising in global, including the following market information:

• Global Social Media Advertising Market Revenue, 2018-2023, 2024-2032, ($ millions)
• Global top five companies in 2023 (%)

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

We has surveyed the Social Media Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Social Media Advertising Market, by Type, 2018-2023, 2024-2032 ($ millions)

Global Social Media Advertising Market Segment Percentages, by Type, 2023 (%)

• Search Ads
• Mobile Ads
• Banner Ads
• Classified Ads
• Digital Video Ads
• Others

Global Social Media Advertising Market, by Application, 2018-2023, 2024-2032 ($ millions)

Global Social Media Advertising Market Segment Percentages, by Application, 2023 (%)

• Retail
• Automotive
• Entertainment
• Financial Services
• Telecom
• Consumer Goods
• Others

Global Social Media Advertising Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)

Global Social Media Advertising Market Segment Percentages, By Region and Country, 2023 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Social Media Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
• Key companies Social Media Advertising revenues share in global market, 2023 (%)

key players include:

• Alphabet
• Facebook
• Baidu
• Yahoo! Inc
• Microsoft
• Alibaba
• Tencent
• Twitter
• Aol(Verizon Communications)
• eBay
• Linkedin
• Amazon
• IAC
• Soho
• Pandora

Outline of Major Chapters:

Chapter 1: Introduces the definition of Social Media Advertising, market overview.

Chapter 2: Global Social Media Advertising market size in revenue.

Chapter 3: Detailed analysis of Social Media Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Social Media Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.