Trade Promotion Management and Optimization Solution Market

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money?25 percent of revenue, according to research?on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:

Aggregate volume planning and predictive modeling (V, S, P)

Fund allocation predictive modeling and optimization

Account team event and calendar predictive modeling and optimization

Post-event causal decomposition and performance reporting

Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

Trade Promotion Management and Optimization Solution Market contains market size and forecasts of Trade Promotion Management and Optimization Solution in Global, including the following market information:

Global Trade Promotion Management and Optimization Solution Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Trade Promotion Management and Optimization Solution market was valued at 564.3 million in 2021 and is projected to reach US$ 899.6 million by 2028, at a CAGR of 6.9% during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Cloud-Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Trade Promotion Management and Optimization Solution include Blueshift, Oracle, McKinsey & Company, TABS Analytics, IRI Worldwide, AFS Technologies, RI, Blacksmith Applications and UpClear, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

We surveyed the Trade Promotion Management and Optimization Solution companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Trade Promotion Management and Optimization Solution Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Trade Promotion Management and Optimization Solution Market Segment Percentages, by Type, 2021 (%)

Cloud-Based

On-Premises

Global Trade Promotion Management and Optimization Solution Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Trade Promotion Management and Optimization Solution Market Segment Percentages, by Application, 2021 (%)

CPG, Retail and E-Commerce

Food Service

Media and Publishing

Others

Global Trade Promotion Management and Optimization Solution Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Trade Promotion Management and Optimization Solution Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Trade Promotion Management and Optimization Solution revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Trade Promotion Management and Optimization Solution revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

Blueshift

Oracle

McKinsey & Company

TABS Analytics

IRI Worldwide

AFS Technologies

RI

Blacksmith Applications

UpClear

Acumen Commercial Insights

Anaplan

CPGToolBox

SAP

Wipro

Accenture