Herbal Bitters Market

A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.

The top players success underlines the necessity for bitters to move out of the traditional digestif serve at the end of the meal, indeed it would seem that in the old strongholds in east and Western Europe the category is increasingly under pressure. In short bitters consumers are ageing and producers must find ways of attracting newcomers to the fold. Exploring alternative occasions and ways of drinking bitters rather than as a digestif has created a nice way out of this bottleneck. Versatility is the name of the game but not all of them have these mixology essentials. A new world is opening up for a beautiful liquid with lots of heritage, authenticity and nice narratives thanks to a growing international cocktail trend.

Herbal Bitters Market contains market size and forecasts of Herbal Bitters in global, including the following market information:

• Global Herbal Bitters Market Revenue, 2017-2022, 2023-2028, ($ millions)
• Global Herbal Bitters Market Sales, 2017-2022, 2023-2028, (MT)
• Global top five Herbal Bitters companies in 2021 (%)

The global Herbal Bitters market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Cocktail Bitters Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Herbal Bitters include Mast-Jagermeister, Fernet Branca, Stock Spirits Group PLC, Gruppo Campari, Angostura Bitters, Underberg AG, Gammel Dansk, Kuemmerling KG and Unicum, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Herbal Bitters manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Herbal Bitters Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (MT)

Global Herbal Bitters Market Segment Percentages, by Type, 2021 (%)

• Cocktail Bitters
• Aperitif Bitters
• Digestif Bitters
• Medicinal Bitters

Global Herbal Bitters Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (MT)

Global Herbal Bitters Market Segment Percentages, by Application, 2021 (%)

• Restaurant Service
• Retail Service

Global Herbal Bitters Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (MT)

Global Herbal Bitters Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Herbal Bitters revenues in global market, 2017-2022 (Estimated), ($ millions)
• Key companies Herbal Bitters revenues share in global market, 2021 (%)
• Key companies Herbal Bitters sales in global market, 2017-2022 (Estimated), (MT)
• Key companies Herbal Bitters sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Mast-Jagermeister
• Fernet Branca
• Stock Spirits Group PLC
• Gruppo Campari
• Angostura Bitters
• Underberg AG
• Gammel Dansk
• Kuemmerling KG
• Unicum
• Scrappy s Bitters
• Pernod Ricard