New York City, NY, 17 February, 2020/ 24 Market Reports: The global in-vehicle infotainment market is estimated to grow from USD 24.8 billion in 2019 and reach that of USD 54.5 billion by 2027 witnessing the growth at a CAGR of 10.9% during the forecast period of 2019 to 2027. An increase in efforts by governments for developing safety and security solutions, increasing demand for smartphone features in cars and technological advancements are the factors that are driving the growth of the market during the forecast period.
Based on location, the front row segment is estimated to own the largest share in the market during the forecast period. Different kinds of information such as navigation, weather forecast, internet, etc. and entertainment (video and audio) are the services offered by the front row segment. The vehicles consisting of the infotainment system is offered with front row display and the rear row display is offered only in the premium vehicles at present. Owing to the increasing inclination of the passengers for the high-end information and entertainment services, the Asia Pacific region is estimated to lead the market during the forecast period.
The various disruptive factors such as government mandates and cost optimization of service plans are driving the growth for the embedded form in the market based on form. Most of the safety and security in-vehicle infotainment services have limited or no access without an embedded form type in the car. Government regulations are the major factor that is driving the growth of the embedded forms in the market.
Asia Pacific region is estimated to dominate the in-vehicle infotainment market. Growing demand for comfort, luxury, high-end information, and entertainment services and government regulations regarding safety and security are the factors that are driving the growth of the market in the region during the forecast period. To keep up the pace in the global all the automakers in the region are upgrading their infotainment technology which is driving the growth of the market. Increasing demand for premium cars due to growing GDP, increasing per capita income and improving purchasing power are also the factors that are driving the growth of the market in the Asia Pacific region.