AR and VR Market
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of AR and VR
1.2 Key Market Segments
1.2.1 AR and VR Segment by Type
1.2.2 AR and VR Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 AR and VR Market Overview
2.1 Global Market Overview
2.1.1 Global AR and VR Market Size (M USD) Estimates and Forecasts (2019-2030)
2.1.2 Global AR and VR Sales Estimates and Forecasts (2019-2030)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 AR and VR Market Competitive Landscape
3.1 Global AR and VR Sales by Manufacturers (2019-2024)
3.2 Global AR and VR Revenue Market Share by Manufacturers (2019-2024)
3.3 AR and VR Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Global AR and VR Average Price by Manufacturers (2019-2024)
3.5 Manufacturers AR and VR Sales Sites, Area Served, Product Type
3.6 AR and VR Market Competitive Situation and Trends
3.6.1 AR and VR Market Concentration Rate
3.6.2 Global 5 and 10 Largest AR and VR Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 AR and VR Industry Chain Analysis
4.1 AR and VR Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of AR and VR Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 New Product Developments
5.5.2 Mergers & Acquisitions
5.5.3 Expansions
5.5.4 Collaboration/Supply Contracts
5.6 Industry Policies
6 AR and VR Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global AR and VR Sales Market Share by Type (2019-2024)
6.3 Global AR and VR Market Size Market Share by Type (2019-2024)
6.4 Global AR and VR Price by Type (2019-2024)
7 AR and VR Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global AR and VR Market Sales by Application (2019-2024)
7.3 Global AR and VR Market Size (M USD) by Application (2019-2024)
7.4 Global AR and VR Sales Growth Rate by Application (2019-2024)
8 AR and VR Market Segmentation by Region
8.1 Global AR and VR Sales by Region
8.1.1 Global AR and VR Sales by Region
8.1.2 Global AR and VR Sales Market Share by Region
8.2 North America
8.2.1 North America AR and VR Sales by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe AR and VR Sales by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific AR and VR Sales by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America AR and VR Sales by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa AR and VR Sales by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Alphabet
9.1.1 Alphabet AR and VR Basic Information
9.1.2 Alphabet AR and VR Product Overview
9.1.3 Alphabet AR and VR Product Market Performance
9.1.4 Alphabet Business Overview
9.1.5 Alphabet AR and VR SWOT Analysis
9.1.6 Alphabet Recent Developments
9.2 Samsung
9.2.1 Samsung AR and VR Basic Information
9.2.2 Samsung AR and VR Product Overview
9.2.3 Samsung AR and VR Product Market Performance
9.2.4 Samsung Business Overview
9.2.5 Samsung AR and VR SWOT Analysis
9.2.6 Samsung Recent Developments
9.3 Microsoft
9.3.1 Microsoft AR and VR Basic Information
9.3.2 Microsoft AR and VR Product Overview
9.3.3 Microsoft AR and VR Product Market Performance
9.3.4 Microsoft AR and VR SWOT Analysis
9.3.5 Microsoft Business Overview
9.3.6 Microsoft Recent Developments
9.4 Apple
9.4.1 Apple AR and VR Basic Information
9.4.2 Apple AR and VR Product Overview
9.4.3 Apple AR and VR Product Market Performance
9.4.4 Apple Business Overview
9.4.5 Apple Recent Developments
9.5 Worldviz LLC
9.5.1 Worldviz LLC AR and VR Basic Information
9.5.2 Worldviz LLC AR and VR Product Overview
9.5.3 Worldviz LLC AR and VR Product Market Performance
9.5.4 Worldviz LLC Business Overview
9.5.5 Worldviz LLC Recent Developments
9.6 Qualcomm
9.6.1 Qualcomm AR and VR Basic Information
9.6.2 Qualcomm AR and VR Product Overview
9.6.3 Qualcomm AR and VR Product Market Performance
9.6.4 Qualcomm Business Overview
9.6.5 Qualcomm Recent Developments
9.7 Atheer
9.7.1 Atheer AR and VR Basic Information
9.7.2 Atheer AR and VR Product Overview
9.7.3 Atheer AR and VR Product Market Performance
9.7.4 Atheer Business Overview
9.7.5 Atheer Recent Developments
9.8 Daqri
9.8.1 Daqri AR and VR Basic Information
9.8.2 Daqri AR and VR Product Overview
9.8.3 Daqri AR and VR Product Market Performance
9.8.4 Daqri Business Overview
9.8.5 Daqri Recent Developments
9.9 Echopixel
9.9.1 Echopixel AR and VR Basic Information
9.9.2 Echopixel AR and VR Product Overview
9.9.3 Echopixel AR and VR Product Market Performance
9.9.4 Echopixel Business Overview
9.9.5 Echopixel Recent Developments
10 AR and VR Market Forecast by Region
10.1 Global AR and VR Market Size Forecast
10.2 Global AR and VR Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe AR and VR Market Size Forecast by Country
10.2.3 Asia Pacific AR and VR Market Size Forecast by Region
10.2.4 South America AR and VR Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of AR and VR by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global AR and VR Market Forecast by Type (2025-2030)
11.1.1 Global Forecasted Sales of AR and VR by Type (2025-2030)
11.1.2 Global AR and VR Market Size Forecast by Type (2025-2030)
11.1.3 Global Forecasted Price of AR and VR by Type (2025-2030)
11.2 Global AR and VR Market Forecast by Application (2025-2030)
11.2.1 Global AR and VR Sales (K Units) Forecast by Application
11.2.2 Global AR and VR Market Size (M USD) Forecast by Application (2025-2030)
12 Conclusion and Key Findings
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. AR and VR Market Size Comparison by Region (M USD)
Table 5. Global AR and VR Sales (K Units) by Manufacturers (2019-2024)
Table 6. Global AR and VR Sales Market Share by Manufacturers (2019-2024)
Table 7. Global AR and VR Revenue (M USD) by Manufacturers (2019-2024)
Table 8. Global AR and VR Revenue Share by Manufacturers (2019-2024)
Table 9. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in AR and VR as of 2022)
Table 10. Global Market AR and VR Average Price (USD/Unit) of Key Manufacturers (2019-2024)
Table 11. Manufacturers AR and VR Sales Sites and Area Served
Table 12. Manufacturers AR and VR Product Type
Table 13. Global AR and VR Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 14. Mergers & Acquisitions, Expansion Plans
Table 15. Industry Chain Map of AR and VR
Table 16. Market Overview of Key Raw Materials
Table 17. Midstream Market Analysis
Table 18. Downstream Customer Analysis
Table 19. Key Development Trends
Table 20. Driving Factors
Table 21. AR and VR Market Challenges
Table 22. Global AR and VR Sales by Type (K Units)
Table 23. Global AR and VR Market Size by Type (M USD)
Table 24. Global AR and VR Sales (K Units) by Type (2019-2024)
Table 25. Global AR and VR Sales Market Share by Type (2019-2024)
Table 26. Global AR and VR Market Size (M USD) by Type (2019-2024)
Table 27. Global AR and VR Market Size Share by Type (2019-2024)
Table 28. Global AR and VR Price (USD/Unit) by Type (2019-2024)
Table 29. Global AR and VR Sales (K Units) by Application
Table 30. Global AR and VR Market Size by Application
Table 31. Global AR and VR Sales by Application (2019-2024) & (K Units)
Table 32. Global AR and VR Sales Market Share by Application (2019-2024)
Table 33. Global AR and VR Sales by Application (2019-2024) & (M USD)
Table 34. Global AR and VR Market Share by Application (2019-2024)
Table 35. Global AR and VR Sales Growth Rate by Application (2019-2024)
Table 36. Global AR and VR Sales by Region (2019-2024) & (K Units)
Table 37. Global AR and VR Sales Market Share by Region (2019-2024)
Table 38. North America AR and VR Sales by Country (2019-2024) & (K Units)
Table 39. Europe AR and VR Sales by Country (2019-2024) & (K Units)
Table 40. Asia Pacific AR and VR Sales by Region (2019-2024) & (K Units)
Table 41. South America AR and VR Sales by Country (2019-2024) & (K Units)
Table 42. Middle East and Africa AR and VR Sales by Region (2019-2024) & (K Units)
Table 43. Alphabet AR and VR Basic Information
Table 44. Alphabet AR and VR Product Overview
Table 45. Alphabet AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 46. Alphabet Business Overview
Table 47. Alphabet AR and VR SWOT Analysis
Table 48. Alphabet Recent Developments
Table 49. Samsung AR and VR Basic Information
Table 50. Samsung AR and VR Product Overview
Table 51. Samsung AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 52. Samsung Business Overview
Table 53. Samsung AR and VR SWOT Analysis
Table 54. Samsung Recent Developments
Table 55. Microsoft AR and VR Basic Information
Table 56. Microsoft AR and VR Product Overview
Table 57. Microsoft AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 58. Microsoft AR and VR SWOT Analysis
Table 59. Microsoft Business Overview
Table 60. Microsoft Recent Developments
Table 61. Apple AR and VR Basic Information
Table 62. Apple AR and VR Product Overview
Table 63. Apple AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 64. Apple Business Overview
Table 65. Apple Recent Developments
Table 66. Worldviz LLC AR and VR Basic Information
Table 67. Worldviz LLC AR and VR Product Overview
Table 68. Worldviz LLC AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 69. Worldviz LLC Business Overview
Table 70. Worldviz LLC Recent Developments
Table 71. Qualcomm AR and VR Basic Information
Table 72. Qualcomm AR and VR Product Overview
Table 73. Qualcomm AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 74. Qualcomm Business Overview
Table 75. Qualcomm Recent Developments
Table 76. Atheer AR and VR Basic Information
Table 77. Atheer AR and VR Product Overview
Table 78. Atheer AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 79. Atheer Business Overview
Table 80. Atheer Recent Developments
Table 81. Daqri AR and VR Basic Information
Table 82. Daqri AR and VR Product Overview
Table 83. Daqri AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 84. Daqri Business Overview
Table 85. Daqri Recent Developments
Table 86. Echopixel AR and VR Basic Information
Table 87. Echopixel AR and VR Product Overview
Table 88. Echopixel AR and VR Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 89. Echopixel Business Overview
Table 90. Echopixel Recent Developments
Table 91. Global AR and VR Sales Forecast by Region (2025-2030) & (K Units)
Table 92. Global AR and VR Market Size Forecast by Region (2025-2030) & (M USD)
Table 93. North America AR and VR Sales Forecast by Country (2025-2030) & (K Units)
Table 94. North America AR and VR Market Size Forecast by Country (2025-2030) & (M USD)
Table 95. Europe AR and VR Sales Forecast by Country (2025-2030) & (K Units)
Table 96. Europe AR and VR Market Size Forecast by Country (2025-2030) & (M USD)
Table 97. Asia Pacific AR and VR Sales Forecast by Region (2025-2030) & (K Units)
Table 98. Asia Pacific AR and VR Market Size Forecast by Region (2025-2030) & (M USD)
Table 99. South America AR and VR Sales Forecast by Country (2025-2030) & (K Units)
Table 100. South America AR and VR Market Size Forecast by Country (2025-2030) & (M USD)
Table 101. Middle East and Africa AR and VR Consumption Forecast by Country (2025-2030) & (Units)
Table 102. Middle East and Africa AR and VR Market Size Forecast by Country (2025-2030) & (M USD)
Table 103. Global AR and VR Sales Forecast by Type (2025-2030) & (K Units)
Table 104. Global AR and VR Market Size Forecast by Type (2025-2030) & (M USD)
Table 105. Global AR and VR Price Forecast by Type (2025-2030) & (USD/Unit)
Table 106. Global AR and VR Sales (K Units) Forecast by Application (2025-2030)
Table 107. Global AR and VR Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Product Picture of AR and VR
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global AR and VR Market Size (M USD), 2019-2030
Figure 5. Global AR and VR Market Size (M USD) (2019-2030)
Figure 6. Global AR and VR Sales (K Units) & (2019-2030)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 8. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 9. Evaluation Matrix of Regional Market Development Potential
Figure 10. AR and VR Market Size by Country (M USD)
Figure 11. AR and VR Sales Share by Manufacturers in 2023
Figure 12. Global AR and VR Revenue Share by Manufacturers in 2023
Figure 13. AR and VR Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 14. Global Market AR and VR Average Price (USD/Unit) of Key Manufacturers in 2023
Figure 15. The Global 5 and 10 Largest Players: Market Share by AR and VR Revenue in 2023
Figure 16. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 17. Global AR and VR Market Share by Type
Figure 18. Sales Market Share of AR and VR by Type (2019-2024)
Figure 19. Sales Market Share of AR and VR by Type in 2023
Figure 20. Market Size Share of AR and VR by Type (2019-2024)
Figure 21. Market Size Market Share of AR and VR by Type in 2023
Figure 22. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 23. Global AR and VR Market Share by Application
Figure 24. Global AR and VR Sales Market Share by Application (2019-2024)
Figure 25. Global AR and VR Sales Market Share by Application in 2023
Figure 26. Global AR and VR Market Share by Application (2019-2024)
Figure 27. Global AR and VR Market Share by Application in 2023
Figure 28. Global AR and VR Sales Growth Rate by Application (2019-2024)
Figure 29. Global AR and VR Sales Market Share by Region (2019-2024)
Figure 30. North America AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 31. North America AR and VR Sales Market Share by Country in 2023
Figure 32. U.S. AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 33. Canada AR and VR Sales (K Units) and Growth Rate (2019-2024)
Figure 34. Mexico AR and VR Sales (Units) and Growth Rate (2019-2024)
Figure 35. Europe AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 36. Europe AR and VR Sales Market Share by Country in 2023
Figure 37. Germany AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 38. France AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 39. U.K. AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 40. Italy AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 41. Russia AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 42. Asia Pacific AR and VR Sales and Growth Rate (K Units)
Figure 43. Asia Pacific AR and VR Sales Market Share by Region in 2023
Figure 44. China AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 45. Japan AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 46. South Korea AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 47. India AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 48. Southeast Asia AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 49. South America AR and VR Sales and Growth Rate (K Units)
Figure 50. South America AR and VR Sales Market Share by Country in 2023
Figure 51. Brazil AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 52. Argentina AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 53. Columbia AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 54. Middle East and Africa AR and VR Sales and Growth Rate (K Units)
Figure 55. Middle East and Africa AR and VR Sales Market Share by Region in 2023
Figure 56. Saudi Arabia AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 57. UAE AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 58. Egypt AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 59. Nigeria AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 60. South Africa AR and VR Sales and Growth Rate (2019-2024) & (K Units)
Figure 61. Global AR and VR Sales Forecast by Volume (2019-2030) & (K Units)
Figure 62. Global AR and VR Market Size Forecast by Value (2019-2030) & (M USD)
Figure 63. Global AR and VR Sales Market Share Forecast by Type (2025-2030)
Figure 64. Global AR and VR Market Share Forecast by Type (2025-2030)
Figure 65. Global AR and VR Sales Forecast by Application (2025-2030)
Figure 66. Global AR and VR Market Share Forecast by Application (2025-2030)
