B2B Marketing Automation Software Market
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of B2B Marketing Automation Software
1.2 Key Market Segments
1.2.1 B2B Marketing Automation Software Segment by Type
1.2.2 B2B Marketing Automation Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 B2B Marketing Automation Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 B2B Marketing Automation Software Market Competitive Landscape
3.1 Global B2B Marketing Automation Software Revenue Market Share by Company (2019-2024)
3.2 B2B Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company B2B Marketing Automation Software Market Size Sites, Area Served, Product Type
3.4 B2B Marketing Automation Software Market Competitive Situation and Trends
3.4.1 B2B Marketing Automation Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest B2B Marketing Automation Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 B2B Marketing Automation Software Value Chain Analysis
4.1 B2B Marketing Automation Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of B2B Marketing Automation Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 B2B Marketing Automation Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global B2B Marketing Automation Software Market Size Market Share by Type (2019-2024)
6.3 Global B2B Marketing Automation Software Market Size Growth Rate by Type (2019-2024)
7 B2B Marketing Automation Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global B2B Marketing Automation Software Market Size (M USD) by Application (2019-2024)
7.3 Global B2B Marketing Automation Software Market Size Growth Rate by Application (2019-2024)
8 B2B Marketing Automation Software Market Segmentation by Region
8.1 Global B2B Marketing Automation Software Market Size by Region
8.1.1 Global B2B Marketing Automation Software Market Size by Region
8.1.2 Global B2B Marketing Automation Software Market Size Market Share by Region
8.2 North America
8.2.1 North America B2B Marketing Automation Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe B2B Marketing Automation Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific B2B Marketing Automation Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America B2B Marketing Automation Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa B2B Marketing Automation Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 HubSpot
9.1.1 HubSpot B2B Marketing Automation Software Basic Information
9.1.2 HubSpot B2B Marketing Automation Software Product Overview
9.1.3 HubSpot B2B Marketing Automation Software Product Market Performance
9.1.4 HubSpot B2B Marketing Automation Software SWOT Analysis
9.1.5 HubSpot Business Overview
9.1.6 HubSpot Recent Developments
9.2 Act-On Software
9.2.1 Act-On Software B2B Marketing Automation Software Basic Information
9.2.2 Act-On Software B2B Marketing Automation Software Product Overview
9.2.3 Act-On Software B2B Marketing Automation Software Product Market Performance
9.2.4 HubSpot B2B Marketing Automation Software SWOT Analysis
9.2.5 Act-On Software Business Overview
9.2.6 Act-On Software Recent Developments
9.3 Marketo
9.3.1 Marketo B2B Marketing Automation Software Basic Information
9.3.2 Marketo B2B Marketing Automation Software Product Overview
9.3.3 Marketo B2B Marketing Automation Software Product Market Performance
9.3.4 HubSpot B2B Marketing Automation Software SWOT Analysis
9.3.5 Marketo Business Overview
9.3.6 Marketo Recent Developments
9.4 Adobe
9.4.1 Adobe B2B Marketing Automation Software Basic Information
9.4.2 Adobe B2B Marketing Automation Software Product Overview
9.4.3 Adobe B2B Marketing Automation Software Product Market Performance
9.4.4 Adobe Business Overview
9.4.5 Adobe Recent Developments
9.5 Salesforce
9.5.1 Salesforce B2B Marketing Automation Software Basic Information
9.5.2 Salesforce B2B Marketing Automation Software Product Overview
9.5.3 Salesforce B2B Marketing Automation Software Product Market Performance
9.5.4 Salesforce Business Overview
9.5.5 Salesforce Recent Developments
9.6 Infusionsoft
9.6.1 Infusionsoft B2B Marketing Automation Software Basic Information
9.6.2 Infusionsoft B2B Marketing Automation Software Product Overview
9.6.3 Infusionsoft B2B Marketing Automation Software Product Market Performance
9.6.4 Infusionsoft Business Overview
9.6.5 Infusionsoft Recent Developments
9.7 Oracle
9.7.1 Oracle B2B Marketing Automation Software Basic Information
9.7.2 Oracle B2B Marketing Automation Software Product Overview
9.7.3 Oracle B2B Marketing Automation Software Product Market Performance
9.7.4 Oracle Business Overview
9.7.5 Oracle Recent Developments
9.8 Etrigue
9.8.1 Etrigue B2B Marketing Automation Software Basic Information
9.8.2 Etrigue B2B Marketing Automation Software Product Overview
9.8.3 Etrigue B2B Marketing Automation Software Product Market Performance
9.8.4 Etrigue Business Overview
9.8.5 Etrigue Recent Developments
9.9 GreenRope
9.9.1 GreenRope B2B Marketing Automation Software Basic Information
9.9.2 GreenRope B2B Marketing Automation Software Product Overview
9.9.3 GreenRope B2B Marketing Automation Software Product Market Performance
9.9.4 GreenRope Business Overview
9.9.5 GreenRope Recent Developments
9.10 Cognizant
9.10.1 Cognizant B2B Marketing Automation Software Basic Information
9.10.2 Cognizant B2B Marketing Automation Software Product Overview
9.10.3 Cognizant B2B Marketing Automation Software Product Market Performance
9.10.4 Cognizant Business Overview
9.10.5 Cognizant Recent Developments
9.11 LeadSquared
9.11.1 LeadSquared B2B Marketing Automation Software Basic Information
9.11.2 LeadSquared B2B Marketing Automation Software Product Overview
9.11.3 LeadSquared B2B Marketing Automation Software Product Market Performance
9.11.4 LeadSquared Business Overview
9.11.5 LeadSquared Recent Developments
9.12 Omnisend
9.12.1 Omnisend B2B Marketing Automation Software Basic Information
9.12.2 Omnisend B2B Marketing Automation Software Product Overview
9.12.3 Omnisend B2B Marketing Automation Software Product Market Performance
9.12.4 Omnisend Business Overview
9.12.5 Omnisend Recent Developments
9.13 MarcomCentral
9.13.1 MarcomCentral B2B Marketing Automation Software Basic Information
9.13.2 MarcomCentral B2B Marketing Automation Software Product Overview
9.13.3 MarcomCentral B2B Marketing Automation Software Product Market Performance
9.13.4 MarcomCentral Business Overview
9.13.5 MarcomCentral Recent Developments
9.14 Autopilot
9.14.1 Autopilot B2B Marketing Automation Software Basic Information
9.14.2 Autopilot B2B Marketing Automation Software Product Overview
9.14.3 Autopilot B2B Marketing Automation Software Product Market Performance
9.14.4 Autopilot Business Overview
9.14.5 Autopilot Recent Developments
9.15 iContact
9.15.1 iContact B2B Marketing Automation Software Basic Information
9.15.2 iContact B2B Marketing Automation Software Product Overview
9.15.3 iContact B2B Marketing Automation Software Product Market Performance
9.15.4 iContact Business Overview
9.15.5 iContact Recent Developments
9.16 MailChimp
9.16.1 MailChimp B2B Marketing Automation Software Basic Information
9.16.2 MailChimp B2B Marketing Automation Software Product Overview
9.16.3 MailChimp B2B Marketing Automation Software Product Market Performance
9.16.4 MailChimp Business Overview
9.16.5 MailChimp Recent Developments
10 B2B Marketing Automation Software Regional Market Forecast
10.1 Global B2B Marketing Automation Software Market Size Forecast
10.2 Global B2B Marketing Automation Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe B2B Marketing Automation Software Market Size Forecast by Country
10.2.3 Asia Pacific B2B Marketing Automation Software Market Size Forecast by Region
10.2.4 South America B2B Marketing Automation Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of B2B Marketing Automation Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global B2B Marketing Automation Software Market Forecast by Type (2025-2030)
11.2 Global B2B Marketing Automation Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. B2B Marketing Automation Software Market Size Comparison by Region (M USD)
Table 5. Global B2B Marketing Automation Software Revenue (M USD) by Company (2019-2024)
Table 6. Global B2B Marketing Automation Software Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in B2B Marketing Automation Software as of 2022)
Table 8. Company B2B Marketing Automation Software Market Size Sites and Area Served
Table 9. Company B2B Marketing Automation Software Product Type
Table 10. Global B2B Marketing Automation Software Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of B2B Marketing Automation Software
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. B2B Marketing Automation Software Market Challenges
Table 18. Global B2B Marketing Automation Software Market Size by Type (M USD)
Table 19. Global B2B Marketing Automation Software Market Size (M USD) by Type (2019-2024)
Table 20. Global B2B Marketing Automation Software Market Size Share by Type (2019-2024)
Table 21. Global B2B Marketing Automation Software Market Size Growth Rate by Type (2019-2024)
Table 22. Global B2B Marketing Automation Software Market Size by Application
Table 23. Global B2B Marketing Automation Software Market Size by Application (2019-2024) & (M USD)
Table 24. Global B2B Marketing Automation Software Market Share by Application (2019-2024)
Table 25. Global B2B Marketing Automation Software Market Size Growth Rate by Application (2019-2024)
Table 26. Global B2B Marketing Automation Software Market Size by Region (2019-2024) & (M USD)
Table 27. Global B2B Marketing Automation Software Market Size Market Share by Region (2019-2024)
Table 28. North America B2B Marketing Automation Software Market Size by Country (2019-2024) & (M USD)
Table 29. Europe B2B Marketing Automation Software Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific B2B Marketing Automation Software Market Size by Region (2019-2024) & (M USD)
Table 31. South America B2B Marketing Automation Software Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa B2B Marketing Automation Software Market Size by Region (2019-2024) & (M USD)
Table 33. HubSpot B2B Marketing Automation Software Basic Information
Table 34. HubSpot B2B Marketing Automation Software Product Overview
Table 35. HubSpot B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 36. HubSpot B2B Marketing Automation Software SWOT Analysis
Table 37. HubSpot Business Overview
Table 38. HubSpot Recent Developments
Table 39. Act-On Software B2B Marketing Automation Software Basic Information
Table 40. Act-On Software B2B Marketing Automation Software Product Overview
Table 41. Act-On Software B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 42. HubSpot B2B Marketing Automation Software SWOT Analysis
Table 43. Act-On Software Business Overview
Table 44. Act-On Software Recent Developments
Table 45. Marketo B2B Marketing Automation Software Basic Information
Table 46. Marketo B2B Marketing Automation Software Product Overview
Table 47. Marketo B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 48. HubSpot B2B Marketing Automation Software SWOT Analysis
Table 49. Marketo Business Overview
Table 50. Marketo Recent Developments
Table 51. Adobe B2B Marketing Automation Software Basic Information
Table 52. Adobe B2B Marketing Automation Software Product Overview
Table 53. Adobe B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Adobe Business Overview
Table 55. Adobe Recent Developments
Table 56. Salesforce B2B Marketing Automation Software Basic Information
Table 57. Salesforce B2B Marketing Automation Software Product Overview
Table 58. Salesforce B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 59. Salesforce Business Overview
Table 60. Salesforce Recent Developments
Table 61. Infusionsoft B2B Marketing Automation Software Basic Information
Table 62. Infusionsoft B2B Marketing Automation Software Product Overview
Table 63. Infusionsoft B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 64. Infusionsoft Business Overview
Table 65. Infusionsoft Recent Developments
Table 66. Oracle B2B Marketing Automation Software Basic Information
Table 67. Oracle B2B Marketing Automation Software Product Overview
Table 68. Oracle B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 69. Oracle Business Overview
Table 70. Oracle Recent Developments
Table 71. Etrigue B2B Marketing Automation Software Basic Information
Table 72. Etrigue B2B Marketing Automation Software Product Overview
Table 73. Etrigue B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 74. Etrigue Business Overview
Table 75. Etrigue Recent Developments
Table 76. GreenRope B2B Marketing Automation Software Basic Information
Table 77. GreenRope B2B Marketing Automation Software Product Overview
Table 78. GreenRope B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 79. GreenRope Business Overview
Table 80. GreenRope Recent Developments
Table 81. Cognizant B2B Marketing Automation Software Basic Information
Table 82. Cognizant B2B Marketing Automation Software Product Overview
Table 83. Cognizant B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 84. Cognizant Business Overview
Table 85. Cognizant Recent Developments
Table 86. LeadSquared B2B Marketing Automation Software Basic Information
Table 87. LeadSquared B2B Marketing Automation Software Product Overview
Table 88. LeadSquared B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 89. LeadSquared Business Overview
Table 90. LeadSquared Recent Developments
Table 91. Omnisend B2B Marketing Automation Software Basic Information
Table 92. Omnisend B2B Marketing Automation Software Product Overview
Table 93. Omnisend B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 94. Omnisend Business Overview
Table 95. Omnisend Recent Developments
Table 96. MarcomCentral B2B Marketing Automation Software Basic Information
Table 97. MarcomCentral B2B Marketing Automation Software Product Overview
Table 98. MarcomCentral B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 99. MarcomCentral Business Overview
Table 100. MarcomCentral Recent Developments
Table 101. Autopilot B2B Marketing Automation Software Basic Information
Table 102. Autopilot B2B Marketing Automation Software Product Overview
Table 103. Autopilot B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 104. Autopilot Business Overview
Table 105. Autopilot Recent Developments
Table 106. iContact B2B Marketing Automation Software Basic Information
Table 107. iContact B2B Marketing Automation Software Product Overview
Table 108. iContact B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 109. iContact Business Overview
Table 110. iContact Recent Developments
Table 111. MailChimp B2B Marketing Automation Software Basic Information
Table 112. MailChimp B2B Marketing Automation Software Product Overview
Table 113. MailChimp B2B Marketing Automation Software Revenue (M USD) and Gross Margin (2019-2024)
Table 114. MailChimp Business Overview
Table 115. MailChimp Recent Developments
Table 116. Global B2B Marketing Automation Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 117. North America B2B Marketing Automation Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 118. Europe B2B Marketing Automation Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 119. Asia Pacific B2B Marketing Automation Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 120. South America B2B Marketing Automation Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 121. Middle East and Africa B2B Marketing Automation Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 122. Global B2B Marketing Automation Software Market Size Forecast by Type (2025-2030) & (M USD)
Table 123. Global B2B Marketing Automation Software Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of B2B Marketing Automation Software
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global B2B Marketing Automation Software Market Size (M USD), 2019-2030
Figure 5. Global B2B Marketing Automation Software Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. B2B Marketing Automation Software Market Size by Country (M USD)
Figure 10. Global B2B Marketing Automation Software Revenue Share by Company in 2023
Figure 11. B2B Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by B2B Marketing Automation Software Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global B2B Marketing Automation Software Market Share by Type
Figure 15. Market Size Share of B2B Marketing Automation Software by Type (2019-2024)
Figure 16. Market Size Market Share of B2B Marketing Automation Software by Type in 2022
Figure 17. Global B2B Marketing Automation Software Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global B2B Marketing Automation Software Market Share by Application
Figure 20. Global B2B Marketing Automation Software Market Share by Application (2019-2024)
Figure 21. Global B2B Marketing Automation Software Market Share by Application in 2022
Figure 22. Global B2B Marketing Automation Software Market Size Growth Rate by Application (2019-2024)
Figure 23. Global B2B Marketing Automation Software Market Size Market Share by Region (2019-2024)
Figure 24. North America B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America B2B Marketing Automation Software Market Size Market Share by Country in 2023
Figure 26. U.S. B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada B2B Marketing Automation Software Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico B2B Marketing Automation Software Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe B2B Marketing Automation Software Market Size Market Share by Country in 2023
Figure 31. Germany B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific B2B Marketing Automation Software Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific B2B Marketing Automation Software Market Size Market Share by Region in 2023
Figure 38. China B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America B2B Marketing Automation Software Market Size and Growth Rate (M USD)
Figure 44. South America B2B Marketing Automation Software Market Size Market Share by Country in 2023
Figure 45. Brazil B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa B2B Marketing Automation Software Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa B2B Marketing Automation Software Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa B2B Marketing Automation Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global B2B Marketing Automation Software Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global B2B Marketing Automation Software Market Share Forecast by Type (2025-2030)
Figure 57. Global B2B Marketing Automation Software Market Share Forecast by Application (2025-2030)
Industry Market Size
