Marketing Automation and Forecast Market
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Marketing Automation
1.2 Key Market Segments
1.2.1 Marketing Automation Segment by Type
1.2.2 Marketing Automation Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Marketing Automation Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Marketing Automation Market Competitive Landscape
3.1 Global Marketing Automation Revenue Market Share by Company (2019-2025)
3.2 Marketing Automation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Marketing Automation Market Size Sites, Area Served, Product Type
3.4 Marketing Automation Market Competitive Situation and Trends
3.4.1 Marketing Automation Market Concentration Rate
3.4.2 Global 5 and 10 Largest Marketing Automation Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Marketing Automation Value Chain Analysis
4.1 Marketing Automation Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Marketing Automation Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Marketing Automation Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Marketing Automation Market Size Market Share by Type (2019-2025)
6.3 Global Marketing Automation Market Size Growth Rate by Type (2019-2025)
7 Marketing Automation Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Marketing Automation Market Size (M USD) by Application (2019-2025)
7.3 Global Marketing Automation Market Size Growth Rate by Application (2019-2025)
8 Marketing Automation Market Segmentation by Region
8.1 Global Marketing Automation Market Size by Region
8.1.1 Global Marketing Automation Market Size by Region
8.1.2 Global Marketing Automation Market Size Market Share by Region
8.2 North America
8.2.1 North America Marketing Automation Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Marketing Automation Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Marketing Automation Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Marketing Automation Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Marketing Automation Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 HubSpot
9.1.1 HubSpot Marketing Automation Basic Information
9.1.2 HubSpot Marketing Automation Product Overview
9.1.3 HubSpot Marketing Automation Product Market Performance
9.1.4 HubSpot Marketing Automation SWOT Analysis
9.1.5 HubSpot Business Overview
9.1.6 HubSpot Recent Developments
9.2 Marketo
9.2.1 Marketo Marketing Automation Basic Information
9.2.2 Marketo Marketing Automation Product Overview
9.2.3 Marketo Marketing Automation Product Market Performance
9.2.4 Marketo Marketing Automation SWOT Analysis
9.2.5 Marketo Business Overview
9.2.6 Marketo Recent Developments
9.3 Act-On Software
9.3.1 Act-On Software Marketing Automation Basic Information
9.3.2 Act-On Software Marketing Automation Product Overview
9.3.3 Act-On Software Marketing Automation Product Market Performance
9.3.4 Act-On Software Marketing Automation SWOT Analysis
9.3.5 Act-On Software Business Overview
9.3.6 Act-On Software Recent Developments
9.4 Salesforce
9.4.1 Salesforce Marketing Automation Basic Information
9.4.2 Salesforce Marketing Automation Product Overview
9.4.3 Salesforce Marketing Automation Product Market Performance
9.4.4 Salesforce Business Overview
9.4.5 Salesforce Recent Developments
9.5 Adobe Systems
9.5.1 Adobe Systems Marketing Automation Basic Information
9.5.2 Adobe Systems Marketing Automation Product Overview
9.5.3 Adobe Systems Marketing Automation Product Market Performance
9.5.4 Adobe Systems Business Overview
9.5.5 Adobe Systems Recent Developments
9.6 Oracle
9.6.1 Oracle Marketing Automation Basic Information
9.6.2 Oracle Marketing Automation Product Overview
9.6.3 Oracle Marketing Automation Product Market Performance
9.6.4 Oracle Business Overview
9.6.5 Oracle Recent Developments
9.7 Infusionsoft
9.7.1 Infusionsoft Marketing Automation Basic Information
9.7.2 Infusionsoft Marketing Automation Product Overview
9.7.3 Infusionsoft Marketing Automation Product Market Performance
9.7.4 Infusionsoft Business Overview
9.7.5 Infusionsoft Recent Developments
9.8 IBM
9.8.1 IBM Marketing Automation Basic Information
9.8.2 IBM Marketing Automation Product Overview
9.8.3 IBM Marketing Automation Product Market Performance
9.8.4 IBM Business Overview
9.8.5 IBM Recent Developments
9.9 Cognizant
9.9.1 Cognizant Marketing Automation Basic Information
9.9.2 Cognizant Marketing Automation Product Overview
9.9.3 Cognizant Marketing Automation Product Market Performance
9.9.4 Cognizant Business Overview
9.9.5 Cognizant Recent Developments
9.10 ETrigue
9.10.1 ETrigue Marketing Automation Basic Information
9.10.2 ETrigue Marketing Automation Product Overview
9.10.3 ETrigue Marketing Automation Product Market Performance
9.10.4 ETrigue Business Overview
9.10.5 ETrigue Recent Developments
9.11 GreenRope
9.11.1 GreenRope Marketing Automation Basic Information
9.11.2 GreenRope Marketing Automation Product Overview
9.11.3 GreenRope Marketing Automation Product Market Performance
9.11.4 GreenRope Business Overview
9.11.5 GreenRope Recent Developments
9.12 Hatchbuck
9.12.1 Hatchbuck Marketing Automation Basic Information
9.12.2 Hatchbuck Marketing Automation Product Overview
9.12.3 Hatchbuck Marketing Automation Product Market Performance
9.12.4 Hatchbuck Business Overview
9.12.5 Hatchbuck Recent Developments
9.13 IContact
9.13.1 IContact Marketing Automation Basic Information
9.13.2 IContact Marketing Automation Product Overview
9.13.3 IContact Marketing Automation Product Market Performance
9.13.4 IContact Business Overview
9.13.5 IContact Recent Developments
9.14 LeadSquared
9.14.1 LeadSquared Marketing Automation Basic Information
9.14.2 LeadSquared Marketing Automation Product Overview
9.14.3 LeadSquared Marketing Automation Product Market Performance
9.14.4 LeadSquared Business Overview
9.14.5 LeadSquared Recent Developments
9.15 MarcomCentral
9.15.1 MarcomCentral Marketing Automation Basic Information
9.15.2 MarcomCentral Marketing Automation Product Overview
9.15.3 MarcomCentral Marketing Automation Product Market Performance
9.15.4 MarcomCentral Business Overview
9.15.5 MarcomCentral Recent Developments
9.16 Salesfusion
9.16.1 Salesfusion Marketing Automation Basic Information
9.16.2 Salesfusion Marketing Automation Product Overview
9.16.3 Salesfusion Marketing Automation Product Market Performance
9.16.4 Salesfusion Business Overview
9.16.5 Salesfusion Recent Developments
9.17 SALESmanago
9.17.1 SALESmanago Marketing Automation Basic Information
9.17.2 SALESmanago Marketing Automation Product Overview
9.17.3 SALESmanago Marketing Automation Product Market Performance
9.17.4 SALESmanago Business Overview
9.17.5 SALESmanago Recent Developments
9.18 SAP
9.18.1 SAP Marketing Automation Basic Information
9.18.2 SAP Marketing Automation Product Overview
9.18.3 SAP Marketing Automation Product Market Performance
9.18.4 SAP Business Overview
9.18.5 SAP Recent Developments
9.19 SAS Institute
9.19.1 SAS Institute Marketing Automation Basic Information
9.19.2 SAS Institute Marketing Automation Product Overview
9.19.3 SAS Institute Marketing Automation Product Market Performance
9.19.4 SAS Institute Business Overview
9.19.5 SAS Institute Recent Developments
9.20 SharpSpring
9.20.1 SharpSpring Marketing Automation Basic Information
9.20.2 SharpSpring Marketing Automation Product Overview
9.20.3 SharpSpring Marketing Automation Product Market Performance
9.20.4 SharpSpring Business Overview
9.20.5 SharpSpring Recent Developments
9.21 Aprimo
9.21.1 Aprimo Marketing Automation Basic Information
9.21.2 Aprimo Marketing Automation Product Overview
9.21.3 Aprimo Marketing Automation Product Market Performance
9.21.4 Aprimo Business Overview
9.21.5 Aprimo Recent Developments
10 Marketing Automation Regional Market Forecast
10.1 Global Marketing Automation Market Size Forecast
10.2 Global Marketing Automation Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Marketing Automation Market Size Forecast by Country
10.2.3 Asia Pacific Marketing Automation Market Size Forecast by Region
10.2.4 South America Marketing Automation Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Marketing Automation by Country
11 Forecast Market by Type and by Application (2025-2032)
11.1 Global Marketing Automation Market Forecast by Type (2025-2032)
11.2 Global Marketing Automation Market Forecast by Application (2025-2032)
12 Conclusion and Key Findings
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Marketing Automation Market Size Comparison by Region (M USD)
Table 5. Global Marketing Automation Revenue (M USD) by Company (2019-2025)
Table 6. Global Marketing Automation Revenue Share by Company (2019-2025)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation as of 2022)
Table 8. Company Marketing Automation Market Size Sites and Area Served
Table 9. Company Marketing Automation Product Type
Table 10. Global Marketing Automation Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Marketing Automation
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Marketing Automation Market Challenges
Table 18. Global Marketing Automation Market Size by Type (M USD)
Table 19. Global Marketing Automation Market Size (M USD) by Type (2019-2025)
Table 20. Global Marketing Automation Market Size Share by Type (2019-2025)
Table 21. Global Marketing Automation Market Size Growth Rate by Type (2019-2025)
Table 22. Global Marketing Automation Market Size by Application
Table 23. Global Marketing Automation Market Size by Application (2019-2025) & (M USD)
Table 24. Global Marketing Automation Market Share by Application (2019-2025)
Table 25. Global Marketing Automation Market Size Growth Rate by Application (2019-2025)
Table 26. Global Marketing Automation Market Size by Region (2019-2025) & (M USD)
Table 27. Global Marketing Automation Market Size Market Share by Region (2019-2025)
Table 28. North America Marketing Automation Market Size by Country (2019-2025) & (M USD)
Table 29. Europe Marketing Automation Market Size by Country (2019-2025) & (M USD)
Table 30. Asia Pacific Marketing Automation Market Size by Region (2019-2025) & (M USD)
Table 31. South America Marketing Automation Market Size by Country (2019-2025) & (M USD)
Table 32. Middle East and Africa Marketing Automation Market Size by Region (2019-2025) & (M USD)
Table 33. HubSpot Marketing Automation Basic Information
Table 34. HubSpot Marketing Automation Product Overview
Table 35. HubSpot Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 36. HubSpot Marketing Automation SWOT Analysis
Table 37. HubSpot Business Overview
Table 38. HubSpot Recent Developments
Table 39. Marketo Marketing Automation Basic Information
Table 40. Marketo Marketing Automation Product Overview
Table 41. Marketo Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 42. Marketo Marketing Automation SWOT Analysis
Table 43. Marketo Business Overview
Table 44. Marketo Recent Developments
Table 45. Act-On Software Marketing Automation Basic Information
Table 46. Act-On Software Marketing Automation Product Overview
Table 47. Act-On Software Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 48. Act-On Software Marketing Automation SWOT Analysis
Table 49. Act-On Software Business Overview
Table 50. Act-On Software Recent Developments
Table 51. Salesforce Marketing Automation Basic Information
Table 52. Salesforce Marketing Automation Product Overview
Table 53. Salesforce Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 54. Salesforce Business Overview
Table 55. Salesforce Recent Developments
Table 56. Adobe Systems Marketing Automation Basic Information
Table 57. Adobe Systems Marketing Automation Product Overview
Table 58. Adobe Systems Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 59. Adobe Systems Business Overview
Table 60. Adobe Systems Recent Developments
Table 61. Oracle Marketing Automation Basic Information
Table 62. Oracle Marketing Automation Product Overview
Table 63. Oracle Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 64. Oracle Business Overview
Table 65. Oracle Recent Developments
Table 66. Infusionsoft Marketing Automation Basic Information
Table 67. Infusionsoft Marketing Automation Product Overview
Table 68. Infusionsoft Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 69. Infusionsoft Business Overview
Table 70. Infusionsoft Recent Developments
Table 71. IBM Marketing Automation Basic Information
Table 72. IBM Marketing Automation Product Overview
Table 73. IBM Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 74. IBM Business Overview
Table 75. IBM Recent Developments
Table 76. Cognizant Marketing Automation Basic Information
Table 77. Cognizant Marketing Automation Product Overview
Table 78. Cognizant Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 79. Cognizant Business Overview
Table 80. Cognizant Recent Developments
Table 81. ETrigue Marketing Automation Basic Information
Table 82. ETrigue Marketing Automation Product Overview
Table 83. ETrigue Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 84. ETrigue Business Overview
Table 85. ETrigue Recent Developments
Table 86. GreenRope Marketing Automation Basic Information
Table 87. GreenRope Marketing Automation Product Overview
Table 88. GreenRope Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 89. GreenRope Business Overview
Table 90. GreenRope Recent Developments
Table 91. Hatchbuck Marketing Automation Basic Information
Table 92. Hatchbuck Marketing Automation Product Overview
Table 93. Hatchbuck Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 94. Hatchbuck Business Overview
Table 95. Hatchbuck Recent Developments
Table 96. IContact Marketing Automation Basic Information
Table 97. IContact Marketing Automation Product Overview
Table 98. IContact Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 99. IContact Business Overview
Table 100. IContact Recent Developments
Table 101. LeadSquared Marketing Automation Basic Information
Table 102. LeadSquared Marketing Automation Product Overview
Table 103. LeadSquared Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 104. LeadSquared Business Overview
Table 105. LeadSquared Recent Developments
Table 106. MarcomCentral Marketing Automation Basic Information
Table 107. MarcomCentral Marketing Automation Product Overview
Table 108. MarcomCentral Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 109. MarcomCentral Business Overview
Table 110. MarcomCentral Recent Developments
Table 111. Salesfusion Marketing Automation Basic Information
Table 112. Salesfusion Marketing Automation Product Overview
Table 113. Salesfusion Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 114. Salesfusion Business Overview
Table 115. Salesfusion Recent Developments
Table 116. SALESmanago Marketing Automation Basic Information
Table 117. SALESmanago Marketing Automation Product Overview
Table 118. SALESmanago Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 119. SALESmanago Business Overview
Table 120. SALESmanago Recent Developments
Table 121. SAP Marketing Automation Basic Information
Table 122. SAP Marketing Automation Product Overview
Table 123. SAP Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 124. SAP Business Overview
Table 125. SAP Recent Developments
Table 126. SAS Institute Marketing Automation Basic Information
Table 127. SAS Institute Marketing Automation Product Overview
Table 128. SAS Institute Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 129. SAS Institute Business Overview
Table 130. SAS Institute Recent Developments
Table 131. SharpSpring Marketing Automation Basic Information
Table 132. SharpSpring Marketing Automation Product Overview
Table 133. SharpSpring Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 134. SharpSpring Business Overview
Table 135. SharpSpring Recent Developments
Table 136. Aprimo Marketing Automation Basic Information
Table 137. Aprimo Marketing Automation Product Overview
Table 138. Aprimo Marketing Automation Revenue (M USD) and Gross Margin (2019-2025)
Table 139. Aprimo Business Overview
Table 140. Aprimo Recent Developments
Table 141. Global Marketing Automation Market Size Forecast by Region (2025-2032) & (M USD)
Table 142. North America Marketing Automation Market Size Forecast by Country (2025-2032) & (M USD)
Table 143. Europe Marketing Automation Market Size Forecast by Country (2025-2032) & (M USD)
Table 144. Asia Pacific Marketing Automation Market Size Forecast by Region (2025-2032) & (M USD)
Table 145. South America Marketing Automation Market Size Forecast by Country (2025-2032) & (M USD)
Table 146. Middle East and Africa Marketing Automation Market Size Forecast by Country (2025-2032) & (M USD)
Table 147. Global Marketing Automation Market Size Forecast by Type (2025-2032) & (M USD)
Table 148. Global Marketing Automation Market Size Forecast by Application (2025-2032) & (M USD)
List of Figures
Figure 1. Industrial Chain of Marketing Automation
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Marketing Automation Market Size (M USD), 2019-2032
Figure 5. Global Marketing Automation Market Size (M USD) (2019-2032)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Marketing Automation Market Size by Country (M USD)
Figure 10. Global Marketing Automation Revenue Share by Company in 2023
Figure 11. Marketing Automation Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Marketing Automation Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Marketing Automation Market Share by Type
Figure 15. Market Size Share of Marketing Automation by Type (2019-2025)
Figure 16. Market Size Market Share of Marketing Automation by Type in 2022
Figure 17. Global Marketing Automation Market Size Growth Rate by Type (2019-2025)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Marketing Automation Market Share by Application
Figure 20. Global Marketing Automation Market Share by Application (2019-2025)
Figure 21. Global Marketing Automation Market Share by Application in 2022
Figure 22. Global Marketing Automation Market Size Growth Rate by Application (2019-2025)
Figure 23. Global Marketing Automation Market Size Market Share by Region (2019-2025)
Figure 24. North America Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 25. North America Marketing Automation Market Size Market Share by Country in 2023
Figure 26. U.S. Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 27. Canada Marketing Automation Market Size (M USD) and Growth Rate (2019-2025)
Figure 28. Mexico Marketing Automation Market Size (Units) and Growth Rate (2019-2025)
Figure 29. Europe Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 30. Europe Marketing Automation Market Size Market Share by Country in 2023
Figure 31. Germany Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 32. France Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 33. U.K. Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 34. Italy Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 35. Russia Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 36. Asia Pacific Marketing Automation Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Marketing Automation Market Size Market Share by Region in 2023
Figure 38. China Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 39. Japan Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 40. South Korea Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 41. India Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 42. Southeast Asia Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 43. South America Marketing Automation Market Size and Growth Rate (M USD)
Figure 44. South America Marketing Automation Market Size Market Share by Country in 2023
Figure 45. Brazil Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 46. Argentina Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 47. Columbia Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 48. Middle East and Africa Marketing Automation Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Marketing Automation Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 51. UAE Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 52. Egypt Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 53. Nigeria Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 54. South Africa Marketing Automation Market Size and Growth Rate (2019-2025) & (M USD)
Figure 55. Global Marketing Automation Market Size Forecast by Value (2019-2032) & (M USD)
Figure 56. Global Marketing Automation Market Share Forecast by Type (2025-2032)
Figure 57. Global Marketing Automation Market Share Forecast by Application (2025-2032)
Industry Market Size
