Marketing Performance Management Software and Forecast Market
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Marketing Performance Management (MPM) Software
1.2 Key Market Segments
1.2.1 Marketing Performance Management (MPM) Software Segment by Type
1.2.2 Marketing Performance Management (MPM) Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Marketing Performance Management (MPM) Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Marketing Performance Management (MPM) Software Market Competitive Landscape
3.1 Global Marketing Performance Management (MPM) Software Revenue Market Share by Company (2019-2025)
3.2 Marketing Performance Management (MPM) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Marketing Performance Management (MPM) Software Market Size Sites, Area Served, Product Type
3.4 Marketing Performance Management (MPM) Software Market Competitive Situation and Trends
3.4.1 Marketing Performance Management (MPM) Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest Marketing Performance Management (MPM) Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Marketing Performance Management (MPM) Software Value Chain Analysis
4.1 Marketing Performance Management (MPM) Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Marketing Performance Management (MPM) Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Marketing Performance Management (MPM) Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Marketing Performance Management (MPM) Software Market Size Market Share by Type (2019-2025)
6.3 Global Marketing Performance Management (MPM) Software Market Size Growth Rate by Type (2019-2025)
7 Marketing Performance Management (MPM) Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Marketing Performance Management (MPM) Software Market Size (M USD) by Application (2019-2025)
7.3 Global Marketing Performance Management (MPM) Software Market Size Growth Rate by Application (2019-2025)
8 Marketing Performance Management (MPM) Software Market Segmentation by Region
8.1 Global Marketing Performance Management (MPM) Software Market Size by Region
8.1.1 Global Marketing Performance Management (MPM) Software Market Size by Region
8.1.2 Global Marketing Performance Management (MPM) Software Market Size Market Share by Region
8.2 North America
8.2.1 North America Marketing Performance Management (MPM) Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Marketing Performance Management (MPM) Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Marketing Performance Management (MPM) Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Marketing Performance Management (MPM) Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Marketing Performance Management (MPM) Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 IBM
9.1.1 IBM Marketing Performance Management (MPM) Software Basic Information
9.1.2 IBM Marketing Performance Management (MPM) Software Product Overview
9.1.3 IBM Marketing Performance Management (MPM) Software Product Market Performance
9.1.4 IBM Marketing Performance Management (MPM) Software SWOT Analysis
9.1.5 IBM Business Overview
9.1.6 IBM Recent Developments
9.2 Chnbrand
9.2.1 Chnbrand Marketing Performance Management (MPM) Software Basic Information
9.2.2 Chnbrand Marketing Performance Management (MPM) Software Product Overview
9.2.3 Chnbrand Marketing Performance Management (MPM) Software Product Market Performance
9.2.4 Chnbrand Marketing Performance Management (MPM) Software SWOT Analysis
9.2.5 Chnbrand Business Overview
9.2.6 Chnbrand Recent Developments
9.3 Gartner
9.3.1 Gartner Marketing Performance Management (MPM) Software Basic Information
9.3.2 Gartner Marketing Performance Management (MPM) Software Product Overview
9.3.3 Gartner Marketing Performance Management (MPM) Software Product Market Performance
9.3.4 Gartner Marketing Performance Management (MPM) Software SWOT Analysis
9.3.5 Gartner Business Overview
9.3.6 Gartner Recent Developments
9.4 Microsoft
9.4.1 Microsoft Marketing Performance Management (MPM) Software Basic Information
9.4.2 Microsoft Marketing Performance Management (MPM) Software Product Overview
9.4.3 Microsoft Marketing Performance Management (MPM) Software Product Market Performance
9.4.4 Microsoft Business Overview
9.4.5 Microsoft Recent Developments
9.5 Heinz Marketing
9.5.1 Heinz Marketing Marketing Performance Management (MPM) Software Basic Information
9.5.2 Heinz Marketing Marketing Performance Management (MPM) Software Product Overview
9.5.3 Heinz Marketing Marketing Performance Management (MPM) Software Product Market Performance
9.5.4 Heinz Marketing Business Overview
9.5.5 Heinz Marketing Recent Developments
9.6 Bizible
9.6.1 Bizible Marketing Performance Management (MPM) Software Basic Information
9.6.2 Bizible Marketing Performance Management (MPM) Software Product Overview
9.6.3 Bizible Marketing Performance Management (MPM) Software Product Market Performance
9.6.4 Bizible Business Overview
9.6.5 Bizible Recent Developments
9.7 MediaBUZZ
9.7.1 MediaBUZZ Marketing Performance Management (MPM) Software Basic Information
9.7.2 MediaBUZZ Marketing Performance Management (MPM) Software Product Overview
9.7.3 MediaBUZZ Marketing Performance Management (MPM) Software Product Market Performance
9.7.4 MediaBUZZ Business Overview
9.7.5 MediaBUZZ Recent Developments
9.8 Musqot
9.8.1 Musqot Marketing Performance Management (MPM) Software Basic Information
9.8.2 Musqot Marketing Performance Management (MPM) Software Product Overview
9.8.3 Musqot Marketing Performance Management (MPM) Software Product Market Performance
9.8.4 Musqot Business Overview
9.8.5 Musqot Recent Developments
9.9 Wisagetech
9.9.1 Wisagetech Marketing Performance Management (MPM) Software Basic Information
9.9.2 Wisagetech Marketing Performance Management (MPM) Software Product Overview
9.9.3 Wisagetech Marketing Performance Management (MPM) Software Product Market Performance
9.9.4 Wisagetech Business Overview
9.9.5 Wisagetech Recent Developments
9.10 Allocadia
9.10.1 Allocadia Marketing Performance Management (MPM) Software Basic Information
9.10.2 Allocadia Marketing Performance Management (MPM) Software Product Overview
9.10.3 Allocadia Marketing Performance Management (MPM) Software Product Market Performance
9.10.4 Allocadia Business Overview
9.10.5 Allocadia Recent Developments
9.11 Adinton
9.11.1 Adinton Marketing Performance Management (MPM) Software Basic Information
9.11.2 Adinton Marketing Performance Management (MPM) Software Product Overview
9.11.3 Adinton Marketing Performance Management (MPM) Software Product Market Performance
9.11.4 Adinton Business Overview
9.11.5 Adinton Recent Developments
9.12 DemandGen
9.12.1 DemandGen Marketing Performance Management (MPM) Software Basic Information
9.12.2 DemandGen Marketing Performance Management (MPM) Software Product Overview
9.12.3 DemandGen Marketing Performance Management (MPM) Software Product Market Performance
9.12.4 DemandGen Business Overview
9.12.5 DemandGen Recent Developments
10 Marketing Performance Management (MPM) Software Regional Market Forecast
10.1 Global Marketing Performance Management (MPM) Software Market Size Forecast
10.2 Global Marketing Performance Management (MPM) Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Marketing Performance Management (MPM) Software Market Size Forecast by Country
10.2.3 Asia Pacific Marketing Performance Management (MPM) Software Market Size Forecast by Region
10.2.4 South America Marketing Performance Management (MPM) Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Marketing Performance Management (MPM) Software by Country
11 Forecast Market by Type and by Application (2025-2032)
11.1 Global Marketing Performance Management (MPM) Software Market Forecast by Type (2025-2032)
11.2 Global Marketing Performance Management (MPM) Software Market Forecast by Application (2025-2032)
12 Conclusion and Key Findings
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Marketing Performance Management (MPM) Software Market Size Comparison by Region (M USD)
Table 5. Global Marketing Performance Management (MPM) Software Revenue (M USD) by Company (2019-2025)
Table 6. Global Marketing Performance Management (MPM) Software Revenue Share by Company (2019-2025)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Performance Management (MPM) Software as of 2022)
Table 8. Company Marketing Performance Management (MPM) Software Market Size Sites and Area Served
Table 9. Company Marketing Performance Management (MPM) Software Product Type
Table 10. Global Marketing Performance Management (MPM) Software Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Marketing Performance Management (MPM) Software
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Marketing Performance Management (MPM) Software Market Challenges
Table 18. Global Marketing Performance Management (MPM) Software Market Size by Type (M USD)
Table 19. Global Marketing Performance Management (MPM) Software Market Size (M USD) by Type (2019-2025)
Table 20. Global Marketing Performance Management (MPM) Software Market Size Share by Type (2019-2025)
Table 21. Global Marketing Performance Management (MPM) Software Market Size Growth Rate by Type (2019-2025)
Table 22. Global Marketing Performance Management (MPM) Software Market Size by Application
Table 23. Global Marketing Performance Management (MPM) Software Market Size by Application (2019-2025) & (M USD)
Table 24. Global Marketing Performance Management (MPM) Software Market Share by Application (2019-2025)
Table 25. Global Marketing Performance Management (MPM) Software Market Size Growth Rate by Application (2019-2025)
Table 26. Global Marketing Performance Management (MPM) Software Market Size by Region (2019-2025) & (M USD)
Table 27. Global Marketing Performance Management (MPM) Software Market Size Market Share by Region (2019-2025)
Table 28. North America Marketing Performance Management (MPM) Software Market Size by Country (2019-2025) & (M USD)
Table 29. Europe Marketing Performance Management (MPM) Software Market Size by Country (2019-2025) & (M USD)
Table 30. Asia Pacific Marketing Performance Management (MPM) Software Market Size by Region (2019-2025) & (M USD)
Table 31. South America Marketing Performance Management (MPM) Software Market Size by Country (2019-2025) & (M USD)
Table 32. Middle East and Africa Marketing Performance Management (MPM) Software Market Size by Region (2019-2025) & (M USD)
Table 33. IBM Marketing Performance Management (MPM) Software Basic Information
Table 34. IBM Marketing Performance Management (MPM) Software Product Overview
Table 35. IBM Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 36. IBM Marketing Performance Management (MPM) Software SWOT Analysis
Table 37. IBM Business Overview
Table 38. IBM Recent Developments
Table 39. Chnbrand Marketing Performance Management (MPM) Software Basic Information
Table 40. Chnbrand Marketing Performance Management (MPM) Software Product Overview
Table 41. Chnbrand Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 42. Chnbrand Marketing Performance Management (MPM) Software SWOT Analysis
Table 43. Chnbrand Business Overview
Table 44. Chnbrand Recent Developments
Table 45. Gartner Marketing Performance Management (MPM) Software Basic Information
Table 46. Gartner Marketing Performance Management (MPM) Software Product Overview
Table 47. Gartner Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 48. Gartner Marketing Performance Management (MPM) Software SWOT Analysis
Table 49. Gartner Business Overview
Table 50. Gartner Recent Developments
Table 51. Microsoft Marketing Performance Management (MPM) Software Basic Information
Table 52. Microsoft Marketing Performance Management (MPM) Software Product Overview
Table 53. Microsoft Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 54. Microsoft Business Overview
Table 55. Microsoft Recent Developments
Table 56. Heinz Marketing Marketing Performance Management (MPM) Software Basic Information
Table 57. Heinz Marketing Marketing Performance Management (MPM) Software Product Overview
Table 58. Heinz Marketing Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 59. Heinz Marketing Business Overview
Table 60. Heinz Marketing Recent Developments
Table 61. Bizible Marketing Performance Management (MPM) Software Basic Information
Table 62. Bizible Marketing Performance Management (MPM) Software Product Overview
Table 63. Bizible Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 64. Bizible Business Overview
Table 65. Bizible Recent Developments
Table 66. MediaBUZZ Marketing Performance Management (MPM) Software Basic Information
Table 67. MediaBUZZ Marketing Performance Management (MPM) Software Product Overview
Table 68. MediaBUZZ Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 69. MediaBUZZ Business Overview
Table 70. MediaBUZZ Recent Developments
Table 71. Musqot Marketing Performance Management (MPM) Software Basic Information
Table 72. Musqot Marketing Performance Management (MPM) Software Product Overview
Table 73. Musqot Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 74. Musqot Business Overview
Table 75. Musqot Recent Developments
Table 76. Wisagetech Marketing Performance Management (MPM) Software Basic Information
Table 77. Wisagetech Marketing Performance Management (MPM) Software Product Overview
Table 78. Wisagetech Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 79. Wisagetech Business Overview
Table 80. Wisagetech Recent Developments
Table 81. Allocadia Marketing Performance Management (MPM) Software Basic Information
Table 82. Allocadia Marketing Performance Management (MPM) Software Product Overview
Table 83. Allocadia Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 84. Allocadia Business Overview
Table 85. Allocadia Recent Developments
Table 86. Adinton Marketing Performance Management (MPM) Software Basic Information
Table 87. Adinton Marketing Performance Management (MPM) Software Product Overview
Table 88. Adinton Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 89. Adinton Business Overview
Table 90. Adinton Recent Developments
Table 91. DemandGen Marketing Performance Management (MPM) Software Basic Information
Table 92. DemandGen Marketing Performance Management (MPM) Software Product Overview
Table 93. DemandGen Marketing Performance Management (MPM) Software Revenue (M USD) and Gross Margin (2019-2025)
Table 94. DemandGen Business Overview
Table 95. DemandGen Recent Developments
Table 96. Global Marketing Performance Management (MPM) Software Market Size Forecast by Region (2025-2032) & (M USD)
Table 97. North America Marketing Performance Management (MPM) Software Market Size Forecast by Country (2025-2032) & (M USD)
Table 98. Europe Marketing Performance Management (MPM) Software Market Size Forecast by Country (2025-2032) & (M USD)
Table 99. Asia Pacific Marketing Performance Management (MPM) Software Market Size Forecast by Region (2025-2032) & (M USD)
Table 100. South America Marketing Performance Management (MPM) Software Market Size Forecast by Country (2025-2032) & (M USD)
Table 101. Middle East and Africa Marketing Performance Management (MPM) Software Market Size Forecast by Country (2025-2032) & (M USD)
Table 102. Global Marketing Performance Management (MPM) Software Market Size Forecast by Type (2025-2032) & (M USD)
Table 103. Global Marketing Performance Management (MPM) Software Market Size Forecast by Application (2025-2032) & (M USD)
List of Figures
Figure 1. Industrial Chain of Marketing Performance Management (MPM) Software
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Marketing Performance Management (MPM) Software Market Size (M USD), 2019-2032
Figure 5. Global Marketing Performance Management (MPM) Software Market Size (M USD) (2019-2032)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Marketing Performance Management (MPM) Software Market Size by Country (M USD)
Figure 10. Global Marketing Performance Management (MPM) Software Revenue Share by Company in 2023
Figure 11. Marketing Performance Management (MPM) Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Marketing Performance Management (MPM) Software Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Marketing Performance Management (MPM) Software Market Share by Type
Figure 15. Market Size Share of Marketing Performance Management (MPM) Software by Type (2019-2025)
Figure 16. Market Size Market Share of Marketing Performance Management (MPM) Software by Type in 2022
Figure 17. Global Marketing Performance Management (MPM) Software Market Size Growth Rate by Type (2019-2025)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Marketing Performance Management (MPM) Software Market Share by Application
Figure 20. Global Marketing Performance Management (MPM) Software Market Share by Application (2019-2025)
Figure 21. Global Marketing Performance Management (MPM) Software Market Share by Application in 2022
Figure 22. Global Marketing Performance Management (MPM) Software Market Size Growth Rate by Application (2019-2025)
Figure 23. Global Marketing Performance Management (MPM) Software Market Size Market Share by Region (2019-2025)
Figure 24. North America Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 25. North America Marketing Performance Management (MPM) Software Market Size Market Share by Country in 2023
Figure 26. U.S. Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 27. Canada Marketing Performance Management (MPM) Software Market Size (M USD) and Growth Rate (2019-2025)
Figure 28. Mexico Marketing Performance Management (MPM) Software Market Size (Units) and Growth Rate (2019-2025)
Figure 29. Europe Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 30. Europe Marketing Performance Management (MPM) Software Market Size Market Share by Country in 2023
Figure 31. Germany Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 32. France Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 33. U.K. Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 34. Italy Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 35. Russia Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 36. Asia Pacific Marketing Performance Management (MPM) Software Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Marketing Performance Management (MPM) Software Market Size Market Share by Region in 2023
Figure 38. China Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 39. Japan Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 40. South Korea Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 41. India Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 42. Southeast Asia Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 43. South America Marketing Performance Management (MPM) Software Market Size and Growth Rate (M USD)
Figure 44. South America Marketing Performance Management (MPM) Software Market Size Market Share by Country in 2023
Figure 45. Brazil Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 46. Argentina Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 47. Columbia Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 48. Middle East and Africa Marketing Performance Management (MPM) Software Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Marketing Performance Management (MPM) Software Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 51. UAE Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 52. Egypt Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 53. Nigeria Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 54. South Africa Marketing Performance Management (MPM) Software Market Size and Growth Rate (2019-2025) & (M USD)
Figure 55. Global Marketing Performance Management (MPM) Software Market Size Forecast by Value (2019-2032) & (M USD)
Figure 56. Global Marketing Performance Management (MPM) Software Market Share Forecast by Type (2025-2032)
Figure 57. Global Marketing Performance Management (MPM) Software Market Share Forecast by Application (2025-2032)
Industry Market Size
