Multi-Touch Marketing Attribution Software Market
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Multi-Touch Marketing Attribution Software
1.2 Key Market Segments
1.2.1 Multi-Touch Marketing Attribution Software Segment by Type
1.2.2 Multi-Touch Marketing Attribution Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Multi-Touch Marketing Attribution Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Multi-Touch Marketing Attribution Software Market Competitive Landscape
3.1 Global Multi-Touch Marketing Attribution Software Revenue Market Share by Company (2019-2024)
3.2 Multi-Touch Marketing Attribution Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Multi-Touch Marketing Attribution Software Market Size Sites, Area Served, Product Type
3.4 Multi-Touch Marketing Attribution Software Market Competitive Situation and Trends
3.4.1 Multi-Touch Marketing Attribution Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest Multi-Touch Marketing Attribution Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Multi-Touch Marketing Attribution Software Value Chain Analysis
4.1 Multi-Touch Marketing Attribution Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Multi-Touch Marketing Attribution Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Multi-Touch Marketing Attribution Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Multi-Touch Marketing Attribution Software Market Size Market Share by Type (2019-2024)
6.3 Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Type (2019-2024)
7 Multi-Touch Marketing Attribution Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Multi-Touch Marketing Attribution Software Market Size (M USD) by Application (2019-2024)
7.3 Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Application (2019-2024)
8 Multi-Touch Marketing Attribution Software Market Segmentation by Region
8.1 Global Multi-Touch Marketing Attribution Software Market Size by Region
8.1.1 Global Multi-Touch Marketing Attribution Software Market Size by Region
8.1.2 Global Multi-Touch Marketing Attribution Software Market Size Market Share by Region
8.2 North America
8.2.1 North America Multi-Touch Marketing Attribution Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Multi-Touch Marketing Attribution Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Multi-Touch Marketing Attribution Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Multi-Touch Marketing Attribution Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Multi-Touch Marketing Attribution Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Oracle
9.1.1 Oracle Multi-Touch Marketing Attribution Software Basic Information
9.1.2 Oracle Multi-Touch Marketing Attribution Software Product Overview
9.1.3 Oracle Multi-Touch Marketing Attribution Software Product Market Performance
9.1.4 Oracle Multi-Touch Marketing Attribution Software SWOT Analysis
9.1.5 Oracle Business Overview
9.1.6 Oracle Recent Developments
9.2 SAP
9.2.1 SAP Multi-Touch Marketing Attribution Software Basic Information
9.2.2 SAP Multi-Touch Marketing Attribution Software Product Overview
9.2.3 SAP Multi-Touch Marketing Attribution Software Product Market Performance
9.2.4 Oracle Multi-Touch Marketing Attribution Software SWOT Analysis
9.2.5 SAP Business Overview
9.2.6 SAP Recent Developments
9.3 Visual IQ
9.3.1 Visual IQ Multi-Touch Marketing Attribution Software Basic Information
9.3.2 Visual IQ Multi-Touch Marketing Attribution Software Product Overview
9.3.3 Visual IQ Multi-Touch Marketing Attribution Software Product Market Performance
9.3.4 Oracle Multi-Touch Marketing Attribution Software SWOT Analysis
9.3.5 Visual IQ Business Overview
9.3.6 Visual IQ Recent Developments
9.4 Neustar
9.4.1 Neustar Multi-Touch Marketing Attribution Software Basic Information
9.4.2 Neustar Multi-Touch Marketing Attribution Software Product Overview
9.4.3 Neustar Multi-Touch Marketing Attribution Software Product Market Performance
9.4.4 Neustar Business Overview
9.4.5 Neustar Recent Developments
9.5 LeadsRx
9.5.1 LeadsRx Multi-Touch Marketing Attribution Software Basic Information
9.5.2 LeadsRx Multi-Touch Marketing Attribution Software Product Overview
9.5.3 LeadsRx Multi-Touch Marketing Attribution Software Product Market Performance
9.5.4 LeadsRx Business Overview
9.5.5 LeadsRx Recent Developments
9.6 LeanData
9.6.1 LeanData Multi-Touch Marketing Attribution Software Basic Information
9.6.2 LeanData Multi-Touch Marketing Attribution Software Product Overview
9.6.3 LeanData Multi-Touch Marketing Attribution Software Product Market Performance
9.6.4 LeanData Business Overview
9.6.5 LeanData Recent Developments
9.7 Merkle
9.7.1 Merkle Multi-Touch Marketing Attribution Software Basic Information
9.7.2 Merkle Multi-Touch Marketing Attribution Software Product Overview
9.7.3 Merkle Multi-Touch Marketing Attribution Software Product Market Performance
9.7.4 Merkle Business Overview
9.7.5 Merkle Recent Developments
9.8 Roivenue
9.8.1 Roivenue Multi-Touch Marketing Attribution Software Basic Information
9.8.2 Roivenue Multi-Touch Marketing Attribution Software Product Overview
9.8.3 Roivenue Multi-Touch Marketing Attribution Software Product Market Performance
9.8.4 Roivenue Business Overview
9.8.5 Roivenue Recent Developments
9.9 C3 Metrics
9.9.1 C3 Metrics Multi-Touch Marketing Attribution Software Basic Information
9.9.2 C3 Metrics Multi-Touch Marketing Attribution Software Product Overview
9.9.3 C3 Metrics Multi-Touch Marketing Attribution Software Product Market Performance
9.9.4 C3 Metrics Business Overview
9.9.5 C3 Metrics Recent Developments
9.10 AppsFlyer
9.10.1 AppsFlyer Multi-Touch Marketing Attribution Software Basic Information
9.10.2 AppsFlyer Multi-Touch Marketing Attribution Software Product Overview
9.10.3 AppsFlyer Multi-Touch Marketing Attribution Software Product Market Performance
9.10.4 AppsFlyer Business Overview
9.10.5 AppsFlyer Recent Developments
9.11 Equifax
9.11.1 Equifax Multi-Touch Marketing Attribution Software Basic Information
9.11.2 Equifax Multi-Touch Marketing Attribution Software Product Overview
9.11.3 Equifax Multi-Touch Marketing Attribution Software Product Market Performance
9.11.4 Equifax Business Overview
9.11.5 Equifax Recent Developments
10 Multi-Touch Marketing Attribution Software Regional Market Forecast
10.1 Global Multi-Touch Marketing Attribution Software Market Size Forecast
10.2 Global Multi-Touch Marketing Attribution Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Multi-Touch Marketing Attribution Software Market Size Forecast by Country
10.2.3 Asia Pacific Multi-Touch Marketing Attribution Software Market Size Forecast by Region
10.2.4 South America Multi-Touch Marketing Attribution Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Multi-Touch Marketing Attribution Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Multi-Touch Marketing Attribution Software Market Forecast by Type (2025-2030)
11.2 Global Multi-Touch Marketing Attribution Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Multi-Touch Marketing Attribution Software Market Size Comparison by Region (M USD)
Table 5. Global Multi-Touch Marketing Attribution Software Revenue (M USD) by Company (2019-2024)
Table 6. Global Multi-Touch Marketing Attribution Software Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Multi-Touch Marketing Attribution Software as of 2022)
Table 8. Company Multi-Touch Marketing Attribution Software Market Size Sites and Area Served
Table 9. Company Multi-Touch Marketing Attribution Software Product Type
Table 10. Global Multi-Touch Marketing Attribution Software Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Multi-Touch Marketing Attribution Software
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Multi-Touch Marketing Attribution Software Market Challenges
Table 18. Global Multi-Touch Marketing Attribution Software Market Size by Type (M USD)
Table 19. Global Multi-Touch Marketing Attribution Software Market Size (M USD) by Type (2019-2024)
Table 20. Global Multi-Touch Marketing Attribution Software Market Size Share by Type (2019-2024)
Table 21. Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Type (2019-2024)
Table 22. Global Multi-Touch Marketing Attribution Software Market Size by Application
Table 23. Global Multi-Touch Marketing Attribution Software Market Size by Application (2019-2024) & (M USD)
Table 24. Global Multi-Touch Marketing Attribution Software Market Share by Application (2019-2024)
Table 25. Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Application (2019-2024)
Table 26. Global Multi-Touch Marketing Attribution Software Market Size by Region (2019-2024) & (M USD)
Table 27. Global Multi-Touch Marketing Attribution Software Market Size Market Share by Region (2019-2024)
Table 28. North America Multi-Touch Marketing Attribution Software Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Multi-Touch Marketing Attribution Software Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Multi-Touch Marketing Attribution Software Market Size by Region (2019-2024) & (M USD)
Table 31. South America Multi-Touch Marketing Attribution Software Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Multi-Touch Marketing Attribution Software Market Size by Region (2019-2024) & (M USD)
Table 33. Oracle Multi-Touch Marketing Attribution Software Basic Information
Table 34. Oracle Multi-Touch Marketing Attribution Software Product Overview
Table 35. Oracle Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 36. Oracle Multi-Touch Marketing Attribution Software SWOT Analysis
Table 37. Oracle Business Overview
Table 38. Oracle Recent Developments
Table 39. SAP Multi-Touch Marketing Attribution Software Basic Information
Table 40. SAP Multi-Touch Marketing Attribution Software Product Overview
Table 41. SAP Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 42. Oracle Multi-Touch Marketing Attribution Software SWOT Analysis
Table 43. SAP Business Overview
Table 44. SAP Recent Developments
Table 45. Visual IQ Multi-Touch Marketing Attribution Software Basic Information
Table 46. Visual IQ Multi-Touch Marketing Attribution Software Product Overview
Table 47. Visual IQ Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 48. Oracle Multi-Touch Marketing Attribution Software SWOT Analysis
Table 49. Visual IQ Business Overview
Table 50. Visual IQ Recent Developments
Table 51. Neustar Multi-Touch Marketing Attribution Software Basic Information
Table 52. Neustar Multi-Touch Marketing Attribution Software Product Overview
Table 53. Neustar Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Neustar Business Overview
Table 55. Neustar Recent Developments
Table 56. LeadsRx Multi-Touch Marketing Attribution Software Basic Information
Table 57. LeadsRx Multi-Touch Marketing Attribution Software Product Overview
Table 58. LeadsRx Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 59. LeadsRx Business Overview
Table 60. LeadsRx Recent Developments
Table 61. LeanData Multi-Touch Marketing Attribution Software Basic Information
Table 62. LeanData Multi-Touch Marketing Attribution Software Product Overview
Table 63. LeanData Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 64. LeanData Business Overview
Table 65. LeanData Recent Developments
Table 66. Merkle Multi-Touch Marketing Attribution Software Basic Information
Table 67. Merkle Multi-Touch Marketing Attribution Software Product Overview
Table 68. Merkle Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 69. Merkle Business Overview
Table 70. Merkle Recent Developments
Table 71. Roivenue Multi-Touch Marketing Attribution Software Basic Information
Table 72. Roivenue Multi-Touch Marketing Attribution Software Product Overview
Table 73. Roivenue Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 74. Roivenue Business Overview
Table 75. Roivenue Recent Developments
Table 76. C3 Metrics Multi-Touch Marketing Attribution Software Basic Information
Table 77. C3 Metrics Multi-Touch Marketing Attribution Software Product Overview
Table 78. C3 Metrics Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 79. C3 Metrics Business Overview
Table 80. C3 Metrics Recent Developments
Table 81. AppsFlyer Multi-Touch Marketing Attribution Software Basic Information
Table 82. AppsFlyer Multi-Touch Marketing Attribution Software Product Overview
Table 83. AppsFlyer Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 84. AppsFlyer Business Overview
Table 85. AppsFlyer Recent Developments
Table 86. Equifax Multi-Touch Marketing Attribution Software Basic Information
Table 87. Equifax Multi-Touch Marketing Attribution Software Product Overview
Table 88. Equifax Multi-Touch Marketing Attribution Software Revenue (M USD) and Gross Margin (2019-2024)
Table 89. Equifax Business Overview
Table 90. Equifax Recent Developments
Table 91. Global Multi-Touch Marketing Attribution Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 92. North America Multi-Touch Marketing Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 93. Europe Multi-Touch Marketing Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 94. Asia Pacific Multi-Touch Marketing Attribution Software Market Size Forecast by Region (2025-2030) & (M USD)
Table 95. South America Multi-Touch Marketing Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 96. Middle East and Africa Multi-Touch Marketing Attribution Software Market Size Forecast by Country (2025-2030) & (M USD)
Table 97. Global Multi-Touch Marketing Attribution Software Market Size Forecast by Type (2025-2030) & (M USD)
Table 98. Global Multi-Touch Marketing Attribution Software Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of Multi-Touch Marketing Attribution Software
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Multi-Touch Marketing Attribution Software Market Size (M USD), 2019-2030
Figure 5. Global Multi-Touch Marketing Attribution Software Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Multi-Touch Marketing Attribution Software Market Size by Country (M USD)
Figure 10. Global Multi-Touch Marketing Attribution Software Revenue Share by Company in 2023
Figure 11. Multi-Touch Marketing Attribution Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Multi-Touch Marketing Attribution Software Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Multi-Touch Marketing Attribution Software Market Share by Type
Figure 15. Market Size Share of Multi-Touch Marketing Attribution Software by Type (2019-2024)
Figure 16. Market Size Market Share of Multi-Touch Marketing Attribution Software by Type in 2022
Figure 17. Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Multi-Touch Marketing Attribution Software Market Share by Application
Figure 20. Global Multi-Touch Marketing Attribution Software Market Share by Application (2019-2024)
Figure 21. Global Multi-Touch Marketing Attribution Software Market Share by Application in 2022
Figure 22. Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Multi-Touch Marketing Attribution Software Market Size Market Share by Region (2019-2024)
Figure 24. North America Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Multi-Touch Marketing Attribution Software Market Size Market Share by Country in 2023
Figure 26. U.S. Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Multi-Touch Marketing Attribution Software Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Multi-Touch Marketing Attribution Software Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Multi-Touch Marketing Attribution Software Market Size Market Share by Country in 2023
Figure 31. Germany Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Multi-Touch Marketing Attribution Software Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Multi-Touch Marketing Attribution Software Market Size Market Share by Region in 2023
Figure 38. China Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Multi-Touch Marketing Attribution Software Market Size and Growth Rate (M USD)
Figure 44. South America Multi-Touch Marketing Attribution Software Market Size Market Share by Country in 2023
Figure 45. Brazil Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Multi-Touch Marketing Attribution Software Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Multi-Touch Marketing Attribution Software Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Multi-Touch Marketing Attribution Software Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Multi-Touch Marketing Attribution Software Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Multi-Touch Marketing Attribution Software Market Share Forecast by Type (2025-2030)
Figure 57. Global Multi-Touch Marketing Attribution Software Market Share Forecast by Application (2025-2030)
Industry Market Size
