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Instant Beverage Premixes Market, Global Outlook and Forecast 2023-2030

  • 26 September 2023
  • Food and Beverages
  • 72 Pages
  • Report code : 24WT-7817846

Instant Beverage Premixes and Forecast Market

1 Introduction to Research & Analysis Reports
1.1 Instant Beverage Premixes Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Instant Beverage Premixes Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Instant Beverage Premixes Overall Market Size
2.1 Global Instant Beverage Premixes Market Size: 2022 VS 2030
2.2 Global Instant Beverage Premixes Revenue, Prospects & Forecasts: 2018-2030
2.3 Global Instant Beverage Premixes Sales: 2018-2030
3 Company Landscape
3.1 Top Instant Beverage Premixes Players in Global Market
3.2 Top Global Instant Beverage Premixes Companies Ranked by Revenue
3.3 Global Instant Beverage Premixes Revenue by Companies
3.4 Global Instant Beverage Premixes Sales by Companies
3.5 Global Instant Beverage Premixes Price by Manufacturer (2018-2023)
3.6 Top 3 and Top 5 Instant Beverage Premixes Companies in Global Market, by Revenue in 2022
3.7 Global Manufacturers Instant Beverage Premixes Product Type
3.8 Tier 1, Tier 2 and Tier 3 Instant Beverage Premixes Players in Global Market
3.8.1 List of Global Tier 1 Instant Beverage Premixes Companies
3.8.2 List of Global Tier 2 and Tier 3 Instant Beverage Premixes Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Instant Beverage Premixes Market Size Markets, 2022 & 2030
4.1.2 Plain
4.1.3 Flavored
4.2 By Type - Global Instant Beverage Premixes Revenue & Forecasts
4.2.1 By Type - Global Instant Beverage Premixes Revenue, 2018-2023
4.2.2 By Type - Global Instant Beverage Premixes Revenue, 2024-2030
4.2.3 By Type - Global Instant Beverage Premixes Revenue Market Share, 2018-2030
4.3 By Type - Global Instant Beverage Premixes Sales & Forecasts
4.3.1 By Type - Global Instant Beverage Premixes Sales, 2018-2023
4.3.2 By Type - Global Instant Beverage Premixes Sales, 2024-2030
4.3.3 By Type - Global Instant Beverage Premixes Sales Market Share, 2018-2030
4.4 By Type - Global Instant Beverage Premixes Price (Manufacturers Selling Prices), 2018-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Instant Beverage Premixes Market Size, 2022 & 2030
5.1.2 Instant Coffee
5.1.3 Instant Tea
5.1.4 Instant Milk
5.1.5 Instant Health Drinks
5.1.6 Instant Soup
5.1.7 Others
5.2 By Application - Global Instant Beverage Premixes Revenue & Forecasts
5.2.1 By Application - Global Instant Beverage Premixes Revenue, 2018-2023
5.2.2 By Application - Global Instant Beverage Premixes Revenue, 2024-2030
5.2.3 By Application - Global Instant Beverage Premixes Revenue Market Share, 2018-2030
5.3 By Application - Global Instant Beverage Premixes Sales & Forecasts
5.3.1 By Application - Global Instant Beverage Premixes Sales, 2018-2023
5.3.2 By Application - Global Instant Beverage Premixes Sales, 2024-2030
5.3.3 By Application - Global Instant Beverage Premixes Sales Market Share, 2018-2030
5.4 By Application - Global Instant Beverage Premixes Price (Manufacturers Selling Prices), 2018-2030
6 Sights by Region
6.1 By Region - Global Instant Beverage Premixes Market Size, 2022 & 2030
6.2 By Region - Global Instant Beverage Premixes Revenue & Forecasts
6.2.1 By Region - Global Instant Beverage Premixes Revenue, 2018-2023
6.2.2 By Region - Global Instant Beverage Premixes Revenue, 2024-2030
6.2.3 By Region - Global Instant Beverage Premixes Revenue Market Share, 2018-2030
6.3 By Region - Global Instant Beverage Premixes Sales & Forecasts
6.3.1 By Region - Global Instant Beverage Premixes Sales, 2018-2023
6.3.2 By Region - Global Instant Beverage Premixes Sales, 2024-2030
6.3.3 By Region - Global Instant Beverage Premixes Sales Market Share, 2018-2030
6.4 North America
6.4.1 By Country - North America Instant Beverage Premixes Revenue, 2018-2030
6.4.2 By Country - North America Instant Beverage Premixes Sales, 2018-2030
6.4.3 US Instant Beverage Premixes Market Size, 2018-2030
6.4.4 Canada Instant Beverage Premixes Market Size, 2018-2030
6.4.5 Mexico Instant Beverage Premixes Market Size, 2018-2030
6.5 Europe
6.5.1 By Country - Europe Instant Beverage Premixes Revenue, 2018-2030
6.5.2 By Country - Europe Instant Beverage Premixes Sales, 2018-2030
6.5.3 Germany Instant Beverage Premixes Market Size, 2018-2030
6.5.4 France Instant Beverage Premixes Market Size, 2018-2030
6.5.5 U.K. Instant Beverage Premixes Market Size, 2018-2030
6.5.6 Italy Instant Beverage Premixes Market Size, 2018-2030
6.5.7 Russia Instant Beverage Premixes Market Size, 2018-2030
6.5.8 Nordic Countries Instant Beverage Premixes Market Size, 2018-2030
6.5.9 Benelux Instant Beverage Premixes Market Size, 2018-2030
6.6 Asia
6.6.1 By Region - Asia Instant Beverage Premixes Revenue, 2018-2030
6.6.2 By Region - Asia Instant Beverage Premixes Sales, 2018-2030
6.6.3 China Instant Beverage Premixes Market Size, 2018-2030
6.6.4 Japan Instant Beverage Premixes Market Size, 2018-2030
6.6.5 South Korea Instant Beverage Premixes Market Size, 2018-2030
6.6.6 Southeast Asia Instant Beverage Premixes Market Size, 2018-2030
6.6.7 India Instant Beverage Premixes Market Size, 2018-2030
6.7 South America
6.7.1 By Country - South America Instant Beverage Premixes Revenue, 2018-2030
6.7.2 By Country - South America Instant Beverage Premixes Sales, 2018-2030
6.7.3 Brazil Instant Beverage Premixes Market Size, 2018-2030
6.7.4 Argentina Instant Beverage Premixes Market Size, 2018-2030
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Instant Beverage Premixes Revenue, 2018-2030
6.8.2 By Country - Middle East & Africa Instant Beverage Premixes Sales, 2018-2030
6.8.3 Turkey Instant Beverage Premixes Market Size, 2018-2030
6.8.4 Israel Instant Beverage Premixes Market Size, 2018-2030
6.8.5 Saudi Arabia Instant Beverage Premixes Market Size, 2018-2030
6.8.6 UAE Instant Beverage Premixes Market Size, 2018-2030
7 Manufacturers & Brands Profiles
7.1 The Republic of Tea (US)
7.1.1 The Republic of Tea (US) Company Summary
7.1.2 The Republic of Tea (US) Business Overview
7.1.3 The Republic of Tea (US) Instant Beverage Premixes Major Product Offerings
7.1.4 The Republic of Tea (US) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.1.5 The Republic of Tea (US) Key News & Latest Developments
7.2 Keurig Green Mountain ( US)
7.2.1 Keurig Green Mountain ( US) Company Summary
7.2.2 Keurig Green Mountain ( US) Business Overview
7.2.3 Keurig Green Mountain ( US) Instant Beverage Premixes Major Product Offerings
7.2.4 Keurig Green Mountain ( US) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.2.5 Keurig Green Mountain ( US) Key News & Latest Developments
7.3 Ito En (Japan)
7.3.1 Ito En (Japan) Company Summary
7.3.2 Ito En (Japan) Business Overview
7.3.3 Ito En (Japan) Instant Beverage Premixes Major Product Offerings
7.3.4 Ito En (Japan) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.3.5 Ito En (Japan) Key News & Latest Developments
7.4 PepsiCo Inc ( US)
7.4.1 PepsiCo Inc ( US) Company Summary
7.4.2 PepsiCo Inc ( US) Business Overview
7.4.3 PepsiCo Inc ( US) Instant Beverage Premixes Major Product Offerings
7.4.4 PepsiCo Inc ( US) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.4.5 PepsiCo Inc ( US) Key News & Latest Developments
7.5 Ajinomoto General Foods Inc (Japan)
7.5.1 Ajinomoto General Foods Inc (Japan) Company Summary
7.5.2 Ajinomoto General Foods Inc (Japan) Business Overview
7.5.3 Ajinomoto General Foods Inc (Japan) Instant Beverage Premixes Major Product Offerings
7.5.4 Ajinomoto General Foods Inc (Japan) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.5.5 Ajinomoto General Foods Inc (Japan) Key News & Latest Developments
7.6 Suntory Beverage & Food Limited (Japan)
7.6.1 Suntory Beverage & Food Limited (Japan) Company Summary
7.6.2 Suntory Beverage & Food Limited (Japan) Business Overview
7.6.3 Suntory Beverage & Food Limited (Japan) Instant Beverage Premixes Major Product Offerings
7.6.4 Suntory Beverage & Food Limited (Japan) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.6.5 Suntory Beverage & Food Limited (Japan) Key News & Latest Developments
7.7 Monster Beverage Co ( US)
7.7.1 Monster Beverage Co ( US) Company Summary
7.7.2 Monster Beverage Co ( US) Business Overview
7.7.3 Monster Beverage Co ( US) Instant Beverage Premixes Major Product Offerings
7.7.4 Monster Beverage Co ( US) Instant Beverage Premixes Sales and Revenue in Global (2018-2023)
7.7.5 Monster Beverage Co ( US) Key News & Latest Developments
8 Global Instant Beverage Premixes Production Capacity, Analysis
8.1 Global Instant Beverage Premixes Production Capacity, 2018-2030
8.2 Instant Beverage Premixes Production Capacity of Key Manufacturers in Global Market
8.3 Global Instant Beverage Premixes Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Instant Beverage Premixes Supply Chain Analysis
10.1 Instant Beverage Premixes Industry Value Chain
10.2 Instant Beverage Premixes Upstream Market
10.3 Instant Beverage Premixes Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Instant Beverage Premixes Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer
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List of Tables
Table 1. Key Players of Instant Beverage Premixes in Global Market
Table 2. Top Instant Beverage Premixes Players in Global Market, Ranking by Revenue (2022)
Table 3. Global Instant Beverage Premixes Revenue by Companies, (US$, Mn), 2018-2023
Table 4. Global Instant Beverage Premixes Revenue Share by Companies, 2018-2023
Table 5. Global Instant Beverage Premixes Sales by Companies, (K MT), 2018-2023
Table 6. Global Instant Beverage Premixes Sales Share by Companies, 2018-2023
Table 7. Key Manufacturers Instant Beverage Premixes Price (2018-2023) & (USD/MT)
Table 8. Global Manufacturers Instant Beverage Premixes Product Type
Table 9. List of Global Tier 1 Instant Beverage Premixes Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Instant Beverage Premixes Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Instant Beverage Premixes Revenue, (US$, Mn), 2022 & 2030
Table 12. By Type - Global Instant Beverage Premixes Revenue (US$, Mn), 2018-2023
Table 13. By Type - Global Instant Beverage Premixes Revenue (US$, Mn), 2024-2030
Table 14. By Type - Global Instant Beverage Premixes Sales (K MT), 2018-2023
Table 15. By Type - Global Instant Beverage Premixes Sales (K MT), 2024-2030
Table 16. By Application ? Global Instant Beverage Premixes Revenue, (US$, Mn), 2022 & 2030
Table 17. By Application - Global Instant Beverage Premixes Revenue (US$, Mn), 2018-2023
Table 18. By Application - Global Instant Beverage Premixes Revenue (US$, Mn), 2024-2030
Table 19. By Application - Global Instant Beverage Premixes Sales (K MT), 2018-2023
Table 20. By Application - Global Instant Beverage Premixes Sales (K MT), 2024-2030
Table 21. By Region ? Global Instant Beverage Premixes Revenue, (US$, Mn), 2022 VS 2030
Table 22. By Region - Global Instant Beverage Premixes Revenue (US$, Mn), 2018-2023
Table 23. By Region - Global Instant Beverage Premixes Revenue (US$, Mn), 2024-2030
Table 24. By Region - Global Instant Beverage Premixes Sales (K MT), 2018-2023
Table 25. By Region - Global Instant Beverage Premixes Sales (K MT), 2024-2030
Table 26. By Country - North America Instant Beverage Premixes Revenue, (US$, Mn), 2018-2023
Table 27. By Country - North America Instant Beverage Premixes Revenue, (US$, Mn), 2024-2030
Table 28. By Country - North America Instant Beverage Premixes Sales, (K MT), 2018-2023
Table 29. By Country - North America Instant Beverage Premixes Sales, (K MT), 2024-2030
Table 30. By Country - Europe Instant Beverage Premixes Revenue, (US$, Mn), 2018-2023
Table 31. By Country - Europe Instant Beverage Premixes Revenue, (US$, Mn), 2024-2030
Table 32. By Country - Europe Instant Beverage Premixes Sales, (K MT), 2018-2023
Table 33. By Country - Europe Instant Beverage Premixes Sales, (K MT), 2024-2030
Table 34. By Region - Asia Instant Beverage Premixes Revenue, (US$, Mn), 2018-2023
Table 35. By Region - Asia Instant Beverage Premixes Revenue, (US$, Mn), 2024-2030
Table 36. By Region - Asia Instant Beverage Premixes Sales, (K MT), 2018-2023
Table 37. By Region - Asia Instant Beverage Premixes Sales, (K MT), 2024-2030
Table 38. By Country - South America Instant Beverage Premixes Revenue, (US$, Mn), 2018-2023
Table 39. By Country - South America Instant Beverage Premixes Revenue, (US$, Mn), 2024-2030
Table 40. By Country - South America Instant Beverage Premixes Sales, (K MT), 2018-2023
Table 41. By Country - South America Instant Beverage Premixes Sales, (K MT), 2024-2030
Table 42. By Country - Middle East & Africa Instant Beverage Premixes Revenue, (US$, Mn), 2018-2023
Table 43. By Country - Middle East & Africa Instant Beverage Premixes Revenue, (US$, Mn), 2024-2030
Table 44. By Country - Middle East & Africa Instant Beverage Premixes Sales, (K MT), 2018-2023
Table 45. By Country - Middle East & Africa Instant Beverage Premixes Sales, (K MT), 2024-2030
Table 46. The Republic of Tea (US) Company Summary
Table 47. The Republic of Tea (US) Instant Beverage Premixes Product Offerings
Table 48. The Republic of Tea (US) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 49. The Republic of Tea (US) Key News & Latest Developments
Table 50. Keurig Green Mountain ( US) Company Summary
Table 51. Keurig Green Mountain ( US) Instant Beverage Premixes Product Offerings
Table 52. Keurig Green Mountain ( US) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 53. Keurig Green Mountain ( US) Key News & Latest Developments
Table 54. Ito En (Japan) Company Summary
Table 55. Ito En (Japan) Instant Beverage Premixes Product Offerings
Table 56. Ito En (Japan) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 57. Ito En (Japan) Key News & Latest Developments
Table 58. PepsiCo Inc ( US) Company Summary
Table 59. PepsiCo Inc ( US) Instant Beverage Premixes Product Offerings
Table 60. PepsiCo Inc ( US) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 61. PepsiCo Inc ( US) Key News & Latest Developments
Table 62. Ajinomoto General Foods Inc (Japan) Company Summary
Table 63. Ajinomoto General Foods Inc (Japan) Instant Beverage Premixes Product Offerings
Table 64. Ajinomoto General Foods Inc (Japan) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 65. Ajinomoto General Foods Inc (Japan) Key News & Latest Developments
Table 66. Suntory Beverage & Food Limited (Japan) Company Summary
Table 67. Suntory Beverage & Food Limited (Japan) Instant Beverage Premixes Product Offerings
Table 68. Suntory Beverage & Food Limited (Japan) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 69. Suntory Beverage & Food Limited (Japan) Key News & Latest Developments
Table 70. Monster Beverage Co ( US) Company Summary
Table 71. Monster Beverage Co ( US) Instant Beverage Premixes Product Offerings
Table 72. Monster Beverage Co ( US) Instant Beverage Premixes Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 73. Monster Beverage Co ( US) Key News & Latest Developments
Table 74. Instant Beverage Premixes Production Capacity (K MT) of Key Manufacturers in Global Market, 2021-2023 (K MT)
Table 75. Global Instant Beverage Premixes Capacity Market Share of Key Manufacturers, 2021-2023
Table 76. Global Instant Beverage Premixes Production by Region, 2018-2023 (K MT)
Table 77. Global Instant Beverage Premixes Production by Region, 2024-2030 (K MT)
Table 78. Instant Beverage Premixes Market Opportunities & Trends in Global Market
Table 79. Instant Beverage Premixes Market Drivers in Global Market
Table 80. Instant Beverage Premixes Market Restraints in Global Market
Table 81. Instant Beverage Premixes Raw Materials
Table 82. Instant Beverage Premixes Raw Materials Suppliers in Global Market
Table 83. Typical Instant Beverage Premixes Downstream
Table 84. Instant Beverage Premixes Downstream Clients in Global Market
Table 85. Instant Beverage Premixes Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Instant Beverage Premixes Segment by Type in 2022
Figure 2. Instant Beverage Premixes Segment by Application in 2022
Figure 3. Global Instant Beverage Premixes Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Instant Beverage Premixes Market Size: 2022 VS 2030 (US$, Mn)
Figure 6. Global Instant Beverage Premixes Revenue, 2018-2030 (US$, Mn)
Figure 7. Instant Beverage Premixes Sales in Global Market: 2018-2030 (K MT)
Figure 8. The Top 3 and 5 Players Market Share by Instant Beverage Premixes Revenue in 2022
Figure 9. By Type - Global Instant Beverage Premixes Revenue, (US$, Mn), 2022 & 2030
Figure 10. By Type - Global Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 11. By Type - Global Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 12. By Type - Global Instant Beverage Premixes Price (USD/MT), 2018-2030
Figure 13. By Application - Global Instant Beverage Premixes Revenue, (US$, Mn), 2022 & 2030
Figure 14. By Application - Global Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 15. By Application - Global Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 16. By Application - Global Instant Beverage Premixes Price (USD/MT), 2018-2030
Figure 17. By Region - Global Instant Beverage Premixes Revenue, (US$, Mn), 2022 & 2030
Figure 18. By Region - Global Instant Beverage Premixes Revenue Market Share, 2018 VS 2022 VS 2030
Figure 19. By Region - Global Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 20. By Region - Global Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 21. By Country - North America Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 22. By Country - North America Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 23. US Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 24. Canada Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 25. Mexico Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 26. By Country - Europe Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 27. By Country - Europe Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 28. Germany Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 29. France Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 30. U.K. Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 31. Italy Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 32. Russia Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 33. Nordic Countries Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 34. Benelux Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 35. By Region - Asia Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 36. By Region - Asia Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 37. China Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 38. Japan Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 39. South Korea Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 40. Southeast Asia Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 41. India Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 42. By Country - South America Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 43. By Country - South America Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 44. Brazil Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 45. Argentina Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 46. By Country - Middle East & Africa Instant Beverage Premixes Revenue Market Share, 2018-2030
Figure 47. By Country - Middle East & Africa Instant Beverage Premixes Sales Market Share, 2018-2030
Figure 48. Turkey Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 49. Israel Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 50. Saudi Arabia Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 51. UAE Instant Beverage Premixes Revenue, (US$, Mn), 2018-2030
Figure 52. Global Instant Beverage Premixes Production Capacity (K MT), 2018-2030
Figure 53. The Percentage of Production Instant Beverage Premixes by Region, 2022 VS 2030
Figure 54. Instant Beverage Premixes Industry Value Chain
Figure 55. Marketing Channels

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